Phoenix Hospitality Group (PHG), a UAE-born hospitality company, has appointed Manish Ahluwalia as Group Chief Executive Officer, bringing an experienced international hospitality executive into its senior leadership team. Ahluwalia joins the group following more than two decades with IHG Hotels & Resorts, where he held senior leadership positions across multiple international markets.
In his new role, Ahluwalia will lead the group’s growth strategy and international expansion, with a focus on strengthening its corporate structure, developing new business opportunities and establishing an organisational framework capable of supporting operations across different markets. His appointment comes as Phoenix Hospitality Group looks to extend its presence beyond the Middle East into Africa, Europe and South West Asia.
The move contributes to IHG’s development, aligning with leadership appointments in hospitality.To Lead Global Expansion and Business Growth
As Group Chief Executive Officer, Ahluwalia will oversee Phoenix Hospitality Group’s strategic direction, business development and international growth initiatives.
His responsibilities include identifying opportunities for expansion, strengthening the group’s organisational capabilities and developing a pipeline of hospitality projects across its target markets.
The role places him in charge of coordinating expansion priorities with the development of the organisation’s internal capabilities, an important consideration as the company prepares to operate across a wider international footprint.
Brings More Than Two Decades of Experience with IHG Hotels & Resorts
Before joining Phoenix Hospitality Group, Ahluwalia spent more than 20 years with IHG Hotels & Resorts, one of the world’s established international hospitality companies.
During his tenure, he held senior leadership positions across multiple international markets, gaining experience in hospitality management and operating within a global hotel organisation.
His long association with IHG provided exposure to different business environments and management structures, contributing to his understanding of the operational and commercial requirements of international hospitality companies.
The transition to Group Chief Executive Officer represents a move from senior leadership responsibilities within a global hotel company to overall executive leadership of a hospitality group pursuing its own international growth strategy.
To Strengthen Corporate Structure and Organisational Capabilities
An important component of Ahluwalia’s new responsibilities will be strengthening Phoenix Hospitality Group’s corporate structure to support its development across international markets.
His mandate includes establishing organisational systems and management practices that can accommodate a growing business portfolio while maintaining clarity in leadership responsibilities and operational accountability.
As the group evaluates opportunities across the Middle East, Africa, Europe and South West Asia, its organisational structure will need to support business development, commercial decision-making and coordination across different markets.
Building a People-First Leadership Culture
Alongside business expansion and organisational development, Ahluwalia will focus on strengthening a people-first culture within Phoenix Hospitality Group.
Ahluwalia’s responsibilities will include nurturing a workplace culture that encourages accountability, collaboration and the development of hospitality professionals across the organisation.
Manish Ahluwalia Outlines International Growth Vision
Commenting on his appointment, Ahluwalia outlined the group’s approach to international expansion and the importance of establishing the organisational foundations required for growth.
“We aren’t just scaling across borders—from the Middle East to Africa, Europe and South West Asia—we are engineering the foundation to thrive in them.”
Supporting Phoenix Hospitality Group’s Next Phase of Growth
Ahluwalia’s appointment places an executive with extensive international hospitality experience at the head of Phoenix Hospitality Group as it pursues expansion across several regions.
His more than two decades with IHG Hotels & Resorts provide a professional background in international hospitality leadership, which will be relevant to managing the group’s development across different markets.
His appointment establishes a leadership structure for Phoenix Hospitality Group’s next phase of development, with international expansion, organisational capability and people development forming the principal priorities of his mandate.

