IHG Hotels & Resorts has signed a management agreement with Vrindam Developers Private Limited for voco Vrindavan, a 130-key hotel scheduled to open in the first quarter of 2031. The signing marks Vrindam Developers’ entry into the hospitality sector and expands IHG’s premium portfolio in North India.
Located in Vrindavan, Uttar Pradesh, the upcoming hotel will form part of a mixed-use development featuring guestrooms and serviced apartments with shared amenities. The project will add to IHG’s presence in the Braj tourism circuit, alongside the group’s upcoming Holiday Inn Express in Mathura.
This deal reflects IHG’s presence across markets, aligning with hotel signings and announcements.voco Vrindavan to Strengthen IHG’s Presence in the Braj Region
Vrindavan is part of the Braj region and is an established pilgrimage destination, with the wider tourism circuit also covering neighbouring Mathura. According to information shared by IHG, Vrindavan and Mathura together recorded more than 90 million visitors in 2024, compared with 79 million in 2023.
Visitor numbers across the destination are projected to reach between 110 million and 140 million annually over the next decade. The region’s connectivity to Delhi NCR, Agra and Mathura, along with infrastructure developments, is expected to support continued tourism activity.
The upcoming Banke Bihari Corridor and improved expressway links are among the infrastructure projects expected to contribute to the region’s accessibility and development.
130-Key Hotel with Three Dining Venues
voco Vrindavan will comprise 130 guestrooms, including 13 suites. The hotel is being planned with a range of facilities intended to serve both leisure and pilgrimage travellers.
The property will feature three dining venues comprising an all-day dining restaurant, a separate restaurant and a lobby lounge. These outlets are expected to serve the needs of in-house guests while contributing to the wider mixed-use development.
The hotel will also include a swimming pool and fitness centre as part of its guest facilities.
Meeting and Event Facilities
Meetings, social gatherings and events will form another component of voco Vrindavan’s offering.
The hotel will provide more than 2,340 square metres of meeting and event space across six venues. The facilities will include a 1,400-square-metre ballroom, giving the property capacity to accommodate larger gatherings alongside smaller meetings and social occasions.
The combination of accommodation, dining and event facilities is expected to position the hotel to serve a mix of pilgrimage, leisure, meetings and social-event demand.
Mixed-Use Development in Vrindavan
voco Vrindavan will be developed as part of a mixed-use project that will combine the hotel with serviced apartments and shared amenities.
The project represents Vrindam Developers Private Limited’s entry into the hospitality sector. For IHG, the agreement adds another premium hotel to its development pipeline in North India and extends its presence in one of Uttar Pradesh’s key pilgrimage destinations.
The location also places the hotel within the broader Braj tourism circuit, where continued visitor growth and infrastructure investment are expected to influence hospitality demand.
IHG Continues Expansion in India
The signing forms part of IHG Hotels & Resorts’ wider expansion across India. The company currently operates 53 hotels across seven brands in the country and has a pipeline of 110 hotels planned to open over the next three to five years.
In the Braj region, voco Vrindavan will complement the group’s upcoming Holiday Inn Express in Mathura, creating a presence across two destinations within the wider tourism circuit.
The new hotel is scheduled to open in Q1 2031, adding 130 rooms and a substantial meeting, dining and leisure offering to the destination’s developing hospitality landscape.
Expanding the Premium Hospitality Offering in Vrindavan
With its planned combination of guestrooms, suites, dining outlets, event facilities and leisure amenities, voco Vrindavan is expected to address demand from multiple visitor segments.
The project also reflects the growing hospitality interest in Vrindavan and the wider Braj region as visitor volumes increase and connectivity improves. For IHG, the management agreement further develops its hotel pipeline in North India while introducing the voco brand to the destination.
