Alivaa Hotels has announced the addition of a stunning new property in Mukteshwar, Uttarakhand, further strengthening its footprint in the region. The property, formerly known as Snowia Luxury Stay, will now be operated under the ‘The Hoften’ brand.
Set amidst the pristine landscapes of Mukteshwar, The Hoften offers guests an immersive Himalayan experience with valley-facing rooms that showcase breathtaking views of the surrounding peaks, including the majestic Nanda Devi. Known for its lush fruit orchards, dense coniferous forests, and tranquil environment, Mukteshwar has emerged as a sought-after destination for travelers seeking serenity and natural beauty.
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Speaking about the expansion, Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business), said:
“Adding Mukteshwar to our portfolio is a strategic move that aligns with our vision of offering unique and exceptional experiences in both established and emerging travel destinations. This beautiful property, with its stunning location, is a perfect fit for our Hoften brand, which focuses on providing modern amenities and a seamless experience for the new-age traveler.”
Inderpal Batra, Co-Founder of Alivaa Hotels & Resorts, highlighted the company’s ambitious growth plans.
“We are thrilled to welcome The Hoften, Mukteshwar, to our family. This partnership marks another significant step in our journey to becoming a leading hospitality player in India. Our aggressive expansion strategy focuses on bringing our signature hospitality to key locations, and Mukteshwar is truly a gem we are proud to add to our collection.”
Divyanshu Yadav, owner of the property, shared his excitement about the collaboration, stating:
“Joining forces with Alivaa Hotels & Resorts and bringing our hotel under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and commitment to guest satisfaction perfectly complement our vision of providing outstanding stays. We look forward to creating even more memorable experiences for our guests through this partnership.”
