Inspired by the Indian jamun fruit, MOOOZ Sparkle Jamun Vodka combines the fruit’s characteristic sweet-tart profile with a vodka base. The expansion reflects the company’s focus on developing homegrown spirits that draw on familiar Indian flavours while catering to evolving consumer preferences.
MOOOZ Expands Its North India Distribution Network
The launch in Punjab, Chandigarh and Uttarakhand marks the next stage in Adie Broswon Group’s regional expansion strategy. Following its introduction across Delhi, Haryana and Uttar Pradesh, the brand is extending its availability through retail outlets in additional North Indian markets.
The company is positioning MOOOZ Sparkle Jamun Vodka within the flavoured spirits segment, drawing on jamun’s familiarity in India to offer a locally inspired alternative. The launch also expands the reach of the group’s MOOOZ portfolio as it develops its presence across regional markets.
Jamun Flavour Anchors the Vodka Offering
MOOOZ Sparkle Jamun Vodka brings the sweet-tart character of jamun to the flavoured vodka category. The product is designed for different serving preferences, including consumption over ice, with soda or tonic, and as a base for fruit-forward cocktails.
The brand’s positioning combines a familiar Indian fruit flavour with a contemporary spirits offering. Its versatility is intended to suit social gatherings, celebrations and home entertaining.
Rice-Based Spirit Uses Triple Distillation and Filtration
According to the company, MOOOZ Sparkle Jamun Vodka is produced using carefully selected rice sourced from Punjab, Extra Neutral Alcohol and demineralised water. The production process follows the brand’s grain-to-glass philosophy.
Each batch undergoes triple distillation, followed by a proprietary Platinum, Gold and Diamond filtration process. The company says these processes are intended to deliver a clean, smooth and versatile vodka.
Prices and Availability Across Three Markets
MOOOZ Sparkle Jamun Vodka is now available at leading retail outlets across Punjab, Chandigarh and Uttarakhand. The 750 ml bottle is priced at ₹880 in Punjab, ₹700 in Chandigarh and ₹920 in Uttarakhand.
The expansion adds to Adie Broswon Group’s distribution footprint across North India, supporting its strategy of making its homegrown spirits portfolio available across more regional markets.
