Radisson Collection Hotel & Spa, Riverfront Srinagar has appointed Vaishnavi Singh as Marketing, Communications & PR Manager. In her new role, she will oversee the property’s marketing, communications and public relations initiatives, with responsibility for developing its brand presence and engagement across key audiences.
Singh brings experience across international hospitality brands, multi-property environments and hotel pre-opening projects in India. Her professional background includes brand strategy, marketing communications, content creation, social media, influencer marketing and media relations.
This appointment highlights Radisson’s emphasis on leadership, aligning with hotel appointments.
To Lead Marketing and Communications
As Marketing, Communications & PR Manager, Singh will develop and execute the property’s marketing and communications strategy.
Her responsibilities will include brand positioning, integrated campaigns, digital presence, media relations, influencer collaborations and strategic partnerships. She will also work on communication initiatives across key markets, with a focus on strengthening engagement with guests, media, influencers and industry stakeholders.
Her role will encompass both strategic planning and day-to-day execution across the property’s marketing and communications activities.
Experience Across Hospitality Brands and Pre-Openings
Before joining Radisson Collection Hotel & Spa, Riverfront Srinagar, Singh worked with hospitality properties and brands including Uday Palace Navsari, a member of Radisson Individuals; Hawthorn Suites by Wyndham Dwarka; and Wyndham Garden Udaipur.
She has also been involved with other hotel pre-opening projects in India, gaining experience in developing marketing and communications activities for properties during their launch phases.
Her career has provided exposure to multi-property environments and international hospitality brands, alongside experience in content and digital communication.
Focus on Brand Strategy and Digital Engagement
Singh’s professional expertise covers brand strategy, marketing communications, content creation, social media and influencer marketing.
Her experience also includes media relations and partnership development, areas that will form part of her remit at Radisson Collection Hotel & Spa, Riverfront Srinagar.
The role will require coordination across multiple communication channels while developing narratives and campaigns that support the property’s positioning within the luxury travel market.
Building the Property’s Market Presence
Singh will also focus on strengthening the hotel’s engagement with media, influencers, guests and industry stakeholders.
Her responsibilities will include developing collaborations and communication initiatives across key markets, while supporting the property’s digital presence and overall brand positioning.
Leadership Welcomes the Appointment
Speaking on her appointment, Vaishnavi Singh, Marketing, Communications & PR Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said,
“I am delighted to begin this new chapter with Radisson Collection Hotel & Spa, Riverfront Srinagar. The property presents a unique opportunity to tell the story of Kashmir through the lens of contemporary luxury, authentic experiences and the destination’s rich cultural heritage. I look forward to creating distinctive brand narratives, building meaningful collaborations and strengthening the property’s presence across the evolving luxury travel landscape.”
Shubhankar Jyoti, General Manager, Radisson Collection Hotel & Spa, Riverfront Srinagar, said,
“We are pleased to welcome Vaishnavi to the team. Her experience across hospitality brands, pre-opening projects and integrated marketing and communications will bring valuable perspective to the property’s brand and communications strategy. We look forward to her contribution towards strengthening the hotel’s positioning and connecting with our audiences in meaningful ways.”
Strengthening Brand Communications
Singh joins Radisson Collection Hotel & Spa, Riverfront Srinagar with experience across marketing, communications, public relations and hospitality pre-openings.
Her new responsibilities will centre on developing the property’s brand and communications strategy, while building relationships across media, influencer and industry networks. Her background across digital marketing, content and strategic communications will support the hotel’s efforts to establish its presence in the luxury travel market.
