IHG Hotels & Resorts has launched its luxury collection brand, Vignette Collection, in India and South West Asia with the opening of The Aarlis Hotel Panchkula, a 145-room property located in Haryana’s Chandigarh Tricity region.
The opening marks the debut of the Vignette Collection brand in the region and represents a key milestone in IHG’s strategy to expand its luxury and lifestyle portfolio across India.
The project supports IHG’s presence, reinforcing trends across latest hotel openings.Brand Debut in India
Located against the backdrop of the Shivalik Hills, The Aarlis Hotel Panchkula strengthens IHG’s presence in North India while introducing the company’s collection-brand concept to the Indian market.
Launched as IHG’s first collection brand, Vignette Collection is designed for independent luxury hotels seeking the benefits of IHG’s global distribution, loyalty programme, and operational platform while retaining their individual identity.
The brand currently comprises 34 hotels across 17 countries, with 45 additional properties in the global pipeline.
Luxury Hospitality Offering
The hotel features 145 guest rooms along with multiple dining venues, a spa, fitness centre, swimming pool, and nearly 30,000 square feet of meetings and events space, including the Aura Grand Ballroom.
Positioned to serve both business and leisure travellers, the property benefits from its proximity to Chandigarh’s commercial districts as well as attractions including Morni Hills, Sukhna Lake, and the Capitol Complex.
Signature Cultural Experience and Community Initiative
As part of the Vignette Collection brand experience, the hotel introduces Venu-Nada, its signature cultural ritual designed to create a distinctive guest experience.
The property has also partnered with NGO Chhoti Si Asha to support livelihood opportunities for underprivileged women by sourcing locally made guest amenities and gifting products.
Leadership on the Launch
Commenting on the opening, Sudeep Jain, Managing Director, South West Asia, IHG Hotels & Resorts, said the launch reflects the company’s commitment to expanding its luxury and lifestyle portfolio in one of the world’s fastest-growing hospitality markets.
He noted that India presents significant opportunities for the Vignette Collection brand as travellers increasingly seek authentic, experience-led luxury stays while benefiting from the scale and loyalty ecosystem of an international hotel operator.
Strengthening IHG’s Luxury Portfolio
The opening of The Aarlis Hotel Panchkula further expands IHG Hotels & Resorts’ luxury portfolio in India while highlighting continued investor confidence in the country’s upscale hospitality sector.
The launch also reinforces IHG’s focus on introducing differentiated luxury brands that combine independent character with the advantages of a global hospitality network.
