Bengaluru, 5 November 2026: Air India has announced the launch of The Maharaja Shop, a premium lifestyle marketplace that expands its frequent flyer programme, Maharaja Club, beyond travel. The platform enables members to earn Maharaja Points on eligible purchases across a curated selection of leading Indian and global brands, bringing them closer to Award Flights and Cabin Upgrades with everyday spending.
The Maharaja Shop extends the Maharaja Club experience into everyday shopping, allowing members to build their points balance through purchases across multiple lifestyle categories. These include electronics, luggage, travel accessories, fragrances, home essentials, wellness, watches, jewellery and more.
Members can redeem the accumulated Maharaja Points towards Award Flights and Cabin Upgrades on Air India, converting eligible everyday purchases into future travel rewards. The platform features products from a curated portfolio of leading Indian and international brands across different lifestyle categories. Members will also benefit from complimentary shipping on eligible orders.
This appointment supports the hospitality sector’s organisational growth, contributing to executive movements in hotels.Exclusive Air India Merchandise for Maharaja Club Members
Alongside the wider lifestyle marketplace, The Maharaja Shop features an exclusive Air India merchandise collection available only through the platform. Inspired by the airline’s heritage and distinctive identity, the collection includes branded memorabilia and lifestyle products.
The range features Maharaja magnets and collectibles, aircraft-inspired keychains, lapel pins, postcard sets, coaster sets and travel essentials. Designed for frequent flyers, loyal members and collectors, the merchandise offers another way for customers to engage with the Air India brand beyond their travel journeys.
Members can also earn Maharaja Points on eligible purchases from the exclusive merchandise collection, further extending the benefits of the loyalty programme.
Air India Expands Maharaja Club’s Loyalty Ecosystem
Commenting on the launch, Sunil Suresh, Head of Loyalty, E-Commerce and Marketing, Air India, said,
“Maharaja Club is evolving into a comprehensive lifestyle loyalty programme that rewards members well beyond their travel journeys. The Maharaja Shop is a natural extension of that vision, giving members another meaningful way to engage with the programme through their everyday spending. By bringing together a curated marketplace of leading brands, we are making it easier for members to earn Maharaja Points more frequently and unlock greater value from their membership. The platform will also be the exclusive destination for Air India merchandise, offering members access to a range of branded products available nowhere else, further strengthening their connection with the Air India brand beyond the skies.”
Maharaja Club members currently earn Maharaja Points through Air India, Air India Express and more than 100 partners across airlines, hospitality, retail, lifestyle and financial services. The points can be redeemed on Air India, Air India Express and 25 Star Alliance partner airlines.
Members also receive tier-based privileges worldwide and access to more than 1,100 airport lounges across the globe.
The Maharaja Shop Available Exclusively to Members
The Maharaja Shop is available exclusively to Maharaja Club members. Customers who are not yet enrolled in the programme can sign up for Maharaja Club and begin earning eligible Maharaja Points on their purchases through the platform.
The launch adds an everyday shopping component to Air India’s loyalty programme, giving members additional opportunities to accumulate points while accessing products across travel, lifestyle and other consumer categories.
