The event, held on the sidelines of WTM London, brought together leading UK travel companies to discuss inbound tourism, international connectivity and opportunities to promote India as a global tourism destination.
Bengaluru, 5 November 2026: Air India hosted an exclusive evening in London with the Hon’ble Minister of Tourism and Culture, Shri Gajendra Singh Shekhawat, bringing together leading travel trade partners from across the United Kingdom on the sidelines of World Travel Market (WTM) London, one of the world’s largest travel and tourism events.
The gathering provided a platform for discussions on strengthening inbound tourism to India, exploring growth opportunities across key international markets and showcasing the country’s diverse tourism offerings to global travellers.
Leading UK Travel Companies Participate in the Event
The event brought together senior representatives from several leading travel companies, including Southall Travel, Brightsun Travel, Moresand, Skylord Travels, Carlton Leisure, TUI, Trailfinders, Kuoni, Expedia, Trip.com and Akbar Travels.
Representatives from London Gatwick Airport also attended, highlighting the importance of collaboration across the travel and aviation ecosystem in supporting international visitor growth.
The engagement comes as India continues to strengthen its position as an international tourism destination. Air India remains committed to supporting the country’s tourism ambitions through its expanding global network and enhanced connectivity.
Air India and Ministry of Tourism Sign MoU to Promote India
Air India and the Ministry of Tourism (MoT), Government of India, recently signed a Memorandum of Understanding (MoU) to jointly promote India as a premier global tourism destination and strengthen the country’s position as a key aviation and transit hub.
The agreement establishes a framework for coordinated initiatives across tourism marketing, destination storytelling, trade engagement, transit tourism and visitor experience enhancement.
Through the collaboration, Air India’s expanding global network will be leveraged alongside the Ministry of Tourism’s flagship Incredible India initiative to boost inbound tourism and strengthen India’s visibility in international markets.
Collaboration to Strengthen India’s Global Tourism Profile
The partnership aims to encourage more international travellers to discover India’s cultural, heritage, natural and experiential offerings. By bringing together aviation connectivity and tourism promotion, the initiative seeks to support greater engagement with international markets.
The London gathering further reinforced the shared commitment of Air India and its tourism partners to deepen relationships with the international travel trade and strengthen India’s profile as a destination for travellers from around the world.
