Strategic Expansion in SIDCUL
Treebo Hospitality Ventures (THV) has signed a new Mercure hotel in Haridwar’s SIDCUL industrial area under its master franchise arrangement with Accor and InterGlobe. The opening brings the midscale Mercure brand to one of North India’s busiest business and spiritual destinations and supports rising demand for branded, reliable accommodation in the region.
Hotel Features and Positioning
The Mercure in Haridwar will offer 72 rooms, contemporary amenities, a multi-cuisine restaurant and event spaces suited for social and business requirements. Given SIDCUL’s standing as an industrial hub, the hotel will serve executives, project teams and travellers seeking dependable comfort. Mercure’s focus on local character ensures guests experience Haridwar’s warmth alongside consistent service, according to the release.
Also read: Sayaji Hotels Signs New Property in Ranjangaon MIDC, Pune
Mid-Market Growth Momentum
India’s mid-market hospitality segment continues to expand with economic growth and increased travel activity. The new Mercure responds to this demand by offering practical pricing, efficient design and a local touch in a market that serves both business and religious travel.
Brand Partnership and Rollout
THV’s master franchise arrangement with Accor and InterGlobe aims to accelerate mid-scale hotel expansion across promising Indian cities. This Mercure signing reflects their shared goal of delivering strong operations and guest experiences that resonate with local markets, the release added.
Also read: Treebo Hospitality Ventures Signs Mercure Kasauli with Accor, InterGlobe
Leadership Statements
Sidharth Gupta, co-founder and CEO, Treebo Hospitality Ventures, said,
“Haridwar represents a unique confluence of spirituality and industry. With SIDCUL’s rapid growth, the demand for reliable mid-market hotels has never been higher. Through our partnership with Accor and the Mercure brand, guests will enjoy a warm hospitality harmonized with Treebo’s hallmark efficiency.”
Ranju Alex, CEO, Accor South Asia, said,
“We are thrilled to introduce Mercure in Haridwar with THV, tapping into SIDCUL’s strong business potential. Mercure’s focus on locally inspired hospitality and midscale value makes it the ideal choice for this market. Together, we aim to raise the bar for business and leisure hospitality in Uttarakhand.”
Avinash Kumar Rai, owner of the asset, added,
“SIDCUL’s location promises tremendous growth as corporations expand. Partnering with THV and Accor’s Mercure brand lets us bring international hospitality excellence to Haridwar, catering to evolving guest expectations and boosting local tourism.”
Market Impact
The Mercure Haridwar SIDCUL hotel marks a key step for mid-market branded hospitality in North India, combining global standards with local relevance for both business and spiritual travellers, the release said.
