Travel & Hospitality Representation Services (THRS) has elevated Paroma Dutt Mehra to Vice President – Content and Media Strategy, strengthening its senior leadership across communications, media relations and content. Mehra has been associated with THRS since its early years and will now take on a broader strategic role supporting the company and the hospitality brands it represents.
Mehra brings experience across public relations and corporate communications, with a professional background spanning leading hospitality companies and global public relations agencies. Her career includes associations with The Taj Hotels Resorts and Palaces, Oberoi Hotels & Resorts and Hyatt Hotels & Resorts.
This appointment highlights the hospitality sector’s emphasis on leadership, aligning with executive movements in hotels.Leading Content and Media Strategy
As Vice President – Content and Media Strategy, Mehra will oversee media relations, communications and content strategy for THRS and the brands represented by the company. Her responsibilities will cover their presence across India as well as international markets.
The expanded role brings together media engagement, public relations and content planning under her leadership. It also places Mehra in a position to shape how THRS and its represented hospitality brands communicate with media and wider industry audiences.
Her elevation comes alongside the appointment of Lubna Mukhi as Vice President – Sales. The two appointments strengthen THRS’ senior leadership across commercial and communications functions at a time when the company is expanding its capabilities and market relationships.
Experience Across Hospitality and Communications
Mehra has been associated with THRS since its early years, giving her a longstanding understanding of the organisation and its evolution. Before and during her career in hospitality representation, she developed experience in public relations and corporate communications.
Her professional background includes work with The Taj Hotels Resorts and Palaces, Oberoi Hotels & Resorts and Hyatt Hotels & Resorts. She has also worked with global public relations agencies, adding agency-side communications experience to her understanding of hospitality brands.
This combination of hospitality-sector exposure and communications expertise forms the foundation for her expanded responsibilities at THRS. Her experience has included working around brand communication and public relations, areas that are now central to her leadership remit.
Strengthening Visibility Through Strategic Communications
Commenting on her new role, Paroma Mehra said,
“I’m pleased to continue my association and contribute to the next phase of growth. Having been part of the organisation since its early days, I’ve seen its evolution and the strength of the brands it represents. I look forward to leveraging strong media relationships, strategic PR and focused communications to create greater visibility and business value for our clients”.
Her focus on media relationships, strategic public relations and focused communications reflects the commercial role that communications plays within hospitality representation. The position will involve supporting the visibility of THRS’ clients while aligning communications activity with their presence across India and international markets.
THRS Expands Senior Leadership
THRS Group CEO Yeishan Goel said,
“Lubna and Paroma have been integral to THRS’ growth, and these appointments recognise the leadership and expertise they bring to the organisation. As we scale our business, strengthening our capabilities across sales and communications is critical to building deeper market relationships and creating sustained value for our partners. I look forward to their leadership as we enter this next phase.”
Mehra’s appointment gives THRS dedicated senior leadership for content and media strategy while building on an association that dates back to the organisation’s early years. Her experience across hospitality brands and public relations provides a combination of industry knowledge and communications expertise for the role.
The appointment also forms part of a broader leadership move at THRS, with Lubna Mukhi taking charge as Vice President – Sales. With both leaders assuming expanded responsibilities, THRS is strengthening its senior oversight of the functions that support market engagement, brand visibility and relationships with hospitality and travel-industry stakeholders.
