SAMHI Hotels Limited, through its wholly owned subsidiary SAMHI Skyline Private Limited, has entered into an agreement with Ingka Centres India Private Limited, part of the Ingka Group, to develop an upscale hotel in Noida. The project will feature approximately 162 rooms and will be part of Ingka Centres’ upcoming mixed-use development in the region.
The agreement strengthens SAMHI’s position in the market, aligning with developments across hotel signings and announcements.To Develop Hotel Within Mixed-Use Destination
The hotel will be integrated into a large-scale mixed-use project currently under development in Noida. Spread across approximately 2.5 million sq. ft., the development is positioned as a retail-led destination combining shopping, leisure, workspace, and community environments.
The hotel will form part of Ingka Centres’ “Meeting Places” concept, which focuses on creating spaces where multiple activities converge within a single ecosystem. The inclusion of a hospitality component is expected to complement the overall development by extending visitor engagement and supporting longer stays within the destination.
Strengthens Presence in Delhi NCR Market
This project adds to SAMHI Hotels’ growing portfolio in the Delhi NCR region. The company already operates several assets in key micro-markets, including Hyatt Place Gurgaon, Holiday Inn Express Gurgaon, and Holiday Inn Express Greater Noida.
The addition of a hotel within a mixed-use ecosystem aligns with demand trends in NCR, where business travel, retail activity, and leisure experiences increasingly intersect. Noida, in particular, continues to develop as a commercial hub with improving infrastructure and increasing corporate presence.
Structured Under Capital-Light Lease Model
The project will follow SAMHI’s capital-efficient, long-term variable lease model. Under this structure, Ingka Centres will undertake the development of the building shell and core infrastructure. SAMHI will be responsible for the interior fit-outs and operational readiness of the hotel.
This model allows SAMHI to expand its footprint while maintaining a disciplined capital allocation approach. The hotel will be operated under an international brand, which will be announced at a later stage.
The structure reflects a collaborative approach between the two organizations, combining development expertise with operational capabilities.
Benefits from Integrated Ecosystem
The hotel’s location within a large mixed-use development is expected to generate consistent demand through built-in footfall. The combination of retail, workspaces, and entertainment is likely to drive both business and leisure traffic.
The positioning within a high-visibility project is also expected to support brand presence and accessibility. Such developments are increasingly being viewed as self-contained ecosystems, where hospitality plays a supporting and complementary role.
Management Commentary
Ashish Jakhanwala, Chairman and Managing Director, SAMHI Hotels Limited, said the partnership marks a step forward in the company’s expansion strategy in the NCR region. He highlighted that the project aligns with SAMHI’s capital-light approach and reflects confidence in the demand potential of the Noida market.
Giovanni Princiotta Cariddi of Ingka Centres noted that the collaboration supports the group’s vision of building integrated destinations. He added that hospitality is a key component in enhancing visitor engagement, enabling people to extend their time within these environments.
Expands Development Pipeline in Noida
The project is expected to contribute to Noida’s positioning as a combined commercial and hospitality destination within Delhi NCR. With ongoing infrastructure growth and increasing business activity, the market continues to attract new developments across sectors.
For SAMHI Hotels, the agreement adds to its development pipeline while reinforcing its strategy of partnering with institutional players for asset growth. The collaboration also reflects a broader shift toward mixed-use developments where hospitality, retail, and workspaces are planned together.
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