Radisson Hotel Group has announced the appointment of Sakshi Sehdev Dogra as Director Area Marketing & Communications – South Asia, a move that further sharpens the Group’s leadership capabilities as it scales its footprint across the region.
A Strategic Marketing Mandate for a Growing Region
In her new role, Sakshi will lead the integrated marketing and communications agenda for Radisson Hotel Group across South Asia. Her responsibilities span brand storytelling, digital and performance marketing, public relations, loyalty initiatives, and close alignment with owners to deliver measurable commercial outcomes. The mandate reflects the Group’s focus on cohesive brand narratives backed by data-led execution as expansion accelerates across diverse markets.
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Two Decades of Multi-Brand, Multi-Market Experience
Sakshi brings over 20 years of experience across hospitality sales, marketing, and brand communications, with a career shaped by regional and multi-brand leadership roles in India and Eurasia. Prior to joining Radisson Hotel Group, she served as Head of Sales & Marketing – Eurasia at Wyndham Hotels & Resorts, where she led performance-driven initiatives across a portfolio of more than 78 hotels. Her work there included destination wedding strategies, brand-led storytelling, and growth programmes anchored in analytics and market insight.
Her earlier leadership stints include senior roles at Best Western Hotels & Resorts and The Lalit Hotels, alongside foundational experience with Marriott Hotels India. This breadth has given her deep exposure to B2B strategy, MICE, national accounts, and owner-facing commercial frameworks across varied hospitality formats.
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Leadership Perspective from Radisson Hotel Group
Announcing the appointment, Nikhil Sharma, Managing Director & COO, South Asia, Radisson Hotel Group, said,
“We are delighted to have Sakshi join the Radisson Hotel Group. She brings a strong track record of strategic marketing leadership across renowned hospitality brands, and her ability to integrate creativity with measurable outcomes makes her a valuable addition to our team. As we accelerate our expansion across South Asia, Sakshi’s expertise will play a critical role in amplifying our brand, strengthening our market presence, and supporting our next phase of growth,”
Sakshi Sehdev Dogra on Her New Role
Sharing her thoughts on joining the Group, Sakshi Sehdev Dogra said,
“Radisson Hotel Group’s growth journey in South Asia is inspiring, and I’m elated to be part of this new chapter. My focus will be on strengthening integrated marketing and communications that combine creativity, digital excellence, and commercial discipline to enhance brand visibility, guest engagement, and support long-term growth,”
A People-First, Performance-Led Approach
Known for her collaborative leadership style, Sakshi is widely recognised for blending creativity with accountability. Her belief that strong hospitality brands connect emotion with evidence—stories that engage and data that delivers—mirrors Radisson Hotel Group’s people-first culture and performance orientation.
With this appointment, Radisson Hotel Group reinforces its intent to build future-ready leadership that can translate brand ambition into sustained market impact across South Asia.
