The Fern Hotels & Resorts has witnessed a rapid expansion of its Series by Marriott partnership, marking a significant achievement within the Indian hospitality sector. In the first month following the launch, over ten independent hotel owners signed Memorandums of Understanding (MOUs) to affiliate their properties with the collaboration. Most of these owners are planning to transition their existing hotels to the Series by Marriott brand, signaling robust confidence in the joint model that combines The Fern’s sustainability ethos with Marriott’s global hospitality standards.
With most of the Fern Hotels across India set to join Marriott International’s portfolio, it is a powerful testament to the trust in Marriott’s brand strength, distribution network, and world-class standards. This also marks a significant leap for our company’s growth story in India, a nation that is set to be Marriott’s third largest market globally. Series by Marriott’s launch across India will underscore our growth strategy outside getaway cities and further highlight our ability to deliver value to owners and exceptional experiences to guests. Our collaboration with The Fern Hotels & Resorts is off to a fabulous start, and we are excited about the opportunities this will unlock in the years ahead. – Rajeev Menon, President, Asia Pacific (excluding China), Marriott International
Our vision is to expand to 500 hotels in the next 5 years and we are already seeing strong momentum towards that goal after our collaboration with Marriott International. This alliance brings together the best of global hospitality, excellence and The Fern’s deep rooted sustainability focus, creating a growth platform that benefits our guests, partners and communities. Rahul Chaudhary, Managing Director & CEO of CG Corp Global and CG Hospitality Holdings
The response we’ve received for The Fern Hotels & Resorts, Series by Marriott has surpassed all expectations. It is heartening to see such alignment between our commitment to sustainable hospitality and the industry’s growing appetite for innovation, comfort and responsible design. We’re excited to grow this collaboration and expand our footprint across India. – Suhail Kannampilly, Managing Director of The Fern Hotels & Resorts
As Series by Marriott continues its rapid rollout, The Fern Hotels & Resorts is poised to redefine mid-market hospitality in India by blending eco-conscious values with global service excellence.
