Raffles Udaipur Hosts Exclusive Launch of ALL Accor’s Celebration-Focused Campaign
ALL Accor, the booking platform and loyalty programme of Accor, has introduced its new campaign, ‘All For Love’, aimed at positioning the brand as a destination for celebrations across life’s key moments. The campaign was unveiled on March 19, 2026, at Raffles Udaipur during an exclusive evening titled ‘Languages of Love’.
The initiative focuses on weddings, anniversaries, milestones, and social gatherings, with an emphasis on creating personalised and experience-led celebrations across Accor’s portfolio.
Campaign Focuses on Personalised and Experience-Led Celebrations
‘All For Love’ has been designed to move beyond traditional event hosting, with a focus on delivering customised experiences that reflect individual stories and preferences. The campaign positions each celebration as a curated journey, integrating planning, hospitality, and execution into a single offering.
At the centre of the campaign narrative is actor Gautami Kapoor, whose second wedding is used to showcase how Accor’s teams execute detailed, personalised celebrations. The campaign highlights the role of Accor’s ‘Heartists’ in managing every aspect of the experience, from concept to delivery.
The initiative also reflects Accor’s approach towards inclusivity, positioning its venues and services as accessible for diverse forms of celebrations.
Visual Identity Reflects Campaign Philosophy
The ‘All For Love’ logo has been designed as a handcrafted rose gold signature. Its flowing structure forms an infinity symbol, representing continuity, long-term memories, and the idea of celebrations extending beyond a single event.
The design aligns with the campaign’s positioning of creating lasting impressions through detailed planning and execution.
Leadership Statement Highlights Strategic Direction
“At Accor, we believe every celebration, from weddings and wedding functions to anniversaries and life’s milestones, is more than a moment; it marks the beginning of a shared journey. With ‘All For Love’, we promise to craft unforgettable celebrations through bespoke experiences, legendary hospitality, and extraordinary venues across our diverse portfolio. Accor is the destination to celebrate all of life’s occasions, each created with heart, elegance, and care,”
said Ranju Alex, CEO Accor South Asia.
Launch Evening Mirrors Campaign Experience
The launch event at Raffles Udaipur was structured to reflect the campaign’s core themes. The evening combined curated conversations, cultural elements, and dining experiences to demonstrate how Accor approaches celebration-led programming.
The event concluded with a candlelit dinner accompanied by live performances. Music by Devashi Sehgal and a set by DJ Rabab were part of the closing segment, contributing to an immersive and intimate setting.
Portfolio Strength Supports Campaign Rollout
Accor’s portfolio in India spans luxury, premium, midscale, and economy segments, allowing the campaign to be implemented across different formats and scales of celebrations.
The brand has outlined its focus on offering venue options, décor planning, curated culinary experiences, and entertainment programming as part of its celebration-led positioning.
With ‘All For Love’, ALL Accor aims to strengthen its presence in the celebrations and social events segment by integrating hospitality, planning, and personalised service into a unified offering.
