Treat Hotels & Resorts has announced the signing of a new property in Pushkar, reinforcing its focused expansion across culturally significant and leisure-driven destinations in North India. The move reflects the group’s long-term commitment to building a hospitality portfolio rooted in Indianized Hospitality, where tradition, celebration, and emotional connection form the core of every guest experience.
Pushkar Joins Treat’s Growing Rajasthan Portfolio
With the addition of Pushkar, Treat Hotels & Resorts now marks its third presence in Rajasthan, following Kumbhalgarh and the upcoming Udaipur property. This signing also becomes the group’s fourth destination in North India, alongside its soon-to-open resort in Jim Corbett. Together, these developments underline a deliberate focus on regions known for heritage, spirituality, and destination-led travel.
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A Destination Shaped by Faith, Culture, and Celebration
Pushkar occupies a unique place on India’s cultural map. Centred around the sacred Pushkar Lake and home to the world’s only Brahma Temple, the town draws pilgrims from across the globe. Beyond its spiritual significance, Pushkar is equally recognised for its vibrant bazaars, camel safaris, the internationally known Pushkar Camel Fair, and festivals such as HoliPurim. In recent years, the destination has also emerged as a preferred location for intimate and culturally rooted weddings, aligning seamlessly with Treat’s wedding-centric hospitality approach.
Building Experiences, Not Just Hotels
The Pushkar signing moves Treat Hotels & Resorts closer to its vision of establishing a strong footprint across India’s key pilgrimage towns and heritage hubs. Each property under the brand is designed to function as a destination in itself, catering to leisure travellers, destination weddings, and large social gatherings. The emphasis remains on experiences shaped by Indian rituals, personal interactions, and a deep sense of place, rather than conventional hotel stays.
Leadership Perspective on the Expansion
Commenting on the development, Vivek Mundra, Managing Director, Treat Hotels & Resorts, said,
“Our expansion is not about adding keys, but about adding meaning. Pushkar brings us closer to our vision of creating soulful destinations across North India.”
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A Purpose-Led Growth Journey
Under the leadership of CMD Alok Mundra and Managing Directors Vivek Mundra and Aditya Mundra, Treat Hotels & Resorts has steadily built a distinct identity within India’s hospitality landscape. The group is recognised for crafting properties that prioritise emotion, detail, and authenticity, especially in the context of celebrations and milestone events.
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With Pushkar now part of its portfolio, Treat Hotels & Resorts continues to pursue a growth path that blends strategic location choices with cultural relevance, creating hospitality experiences designed to leave a lasting impression well beyond the stay itself.
