The Aarlis Hotel Panchkula, Vignette Collection by IHG Hotels & Resorts, has appointed Varun Goel as Director of Sales & Marketing. He brings more than 16 years of hospitality experience across commercial operations, sales, marketing and market development.
Varun’s career includes associations with IHCL, Taj Group of Hotels, Lemon Tree Hotels, Hyatt Hotels Corporation and IHG Hotels & Resorts. His experience spans markets including Bengaluru, Delhi, Gurugram, Amritsar, Jaipur, Chandigarh and Dehradun.
This appointment aligns with IHG’s leadership strategy, reflecting hotel appointments.
To Lead Sales and Marketing
At The Aarlis Hotel Panchkula, Varun will oversee sales and marketing initiatives, with responsibilities spanning partnerships, business development and market development.
He will work on strengthening the property’s commercial presence while developing relationships across relevant market segments.
More Than 16 Years of Hospitality Experience
Varun brings more than 16 years of experience across the hospitality sector, with exposure to different commercial environments and hotel markets.
His professional journey across IHCL, Taj Group of Hotels, Lemon Tree Hotels, Hyatt Hotels Corporation and IHG Hotels & Resorts has provided experience across sales and marketing functions.
Experience Across Multiple Indian Markets
Varun has worked across Bengaluru, Delhi, Gurugram, Amritsar, Jaipur, Chandigarh and Dehradun, gaining exposure to diverse customer segments and commercial requirements.
His experience across these markets will support his role as the hotel develops its sales and marketing strategy.
Supporting Market Development at The Aarlis Hotel
The appointment comes as The Aarlis Hotel Panchkula prepares to strengthen its operations as IHG Hotels & Resorts’ first Vignette Collection property in India and South West Asia.
Varun will contribute to the property’s commercial initiatives as it develops its presence in the Panchkula hospitality market.

