Royal Orchid Hotels has announced a landmark collaboration with Paisa4Plates, a charitable initiative founded by Aryaveer Baljee, Youth MP for Hampshire. The program will debut at ICONIQA Mumbai, the group’s upscale lifestyle property, before rolling out across the company’s wider hotel portfolio in India.
The initiative encourages guests to make small, voluntary contributions that will be used to feed the homeless, provide mid-day meals to schoolchildren, and support food distribution to communities in need.
The concept draws inspiration from the success of Pounds4Plates in London, where restaurants introduced an optional 0.25% service charge to support food charities. Building on that model, Aryaveer launched Paisa4Plates in India to align with his cultural roots and his dedication to social impact.
Under the program, guests staying at more than 120 Royal Orchid properties — including Regenta, Regenta Place, Royal Orchid, and ICONIQA — will have the option to contribute 0.5% of their bill to a cause chosen by each hotel. The funds will directly benefit local charities addressing hunger and homelessness, with transparency ensured through table tents and guest communications.
“We are thrilled to partner with Paisa4Plates to bring this meaningful initiative to our guests in India,” said Shibani Malhotra, General Manager, ICONIQA Mumbai. “This aligns with our core mission to make travel impactful for all. By offering our guests the opportunity to contribute to such a worthy cause, we hope to create a ripple effect of positive change in communities across India.”
Aryaveer Baljee, the force behind the movement, emphasized the broader vision:
“Hospitality is about more than just service–it’s about building bridges and uplifting communities. After the success of Pounds4Plates in the UK, I felt compelled to bring this model to India, where the need is immense. Partnering with ICONIQA and Royal Orchid Hotels, brands with a strong and growing presence in India, allows us to scale this initiative and make a tangible difference in the lives of the hungry and homeless.”
The program positions hotels as facilitators while fostering goodwill and deeper engagement with guests. Royal Orchid will introduce the initiative across its Indian properties in late 2025, with plans to expand further in partnership with local NGOs and food banks.
Meanwhile, Wyndham Hotels & Resorts continues to demonstrate its corporate responsibility commitment through efforts focused on sustainability and community support, such as initiatives to combat human trafficking and reduce environmental impact. The association with Paisa4Plates reinforces Wyndham’s pledge to “do well by doing good.”
