Meyyafushi Maldives has appointed Asel Sartbaeva as Assistant Director of Sales and Ali Nafih as Human Resources Manager, strengthening the resort’s leadership team across commercial and people functions.
In their new roles, Sartbaeva and Nafih will focus on expanding the resort’s market presence, strengthening internal capabilities and supporting operational performance. Their appointments bring experience across luxury hospitality, travel, sales and human resources to the Maldives property.
To Strengthen Sales and Market Development
As Assistant Director of Sales, Asel Sartbaeva will lead global sales initiatives, manage key accounts and support the expansion of Meyyafushi Maldives across international markets.
Her responsibilities will include developing sales strategies, strengthening client relationships and identifying business opportunities across key markets. She brings more than 18 years of experience in luxury hospitality and travel, with expertise in sales, business development and strategic partnerships.
Luxury Hospitality and Travel Experience
Prior to joining Meyyafushi Maldives, Sartbaeva served as Senior Sales Manager with Emaar Hospitality Group’s Rove Hotels.
Her earlier career includes experience with Palazzo Versace Dubai and travel companies including Al Fanar Luxury Tours, Adonis B2B and Desert Adventures.
Across these roles, she has worked with international markets, developed client relationships and supported business development initiatives within the hospitality and travel sectors.
To Lead Human Resources Operations
Ali Nafih joins Meyyafushi Maldives as Human Resources Manager, where he will oversee the resort’s human resources operations.
His responsibilities will include talent acquisition, employee relations, performance management and broader HR functions. He will also focus on team development and supporting a positive workplace culture across the resort.
Nafih brings more than eight years of experience in the Maldivian hospitality sector, with a background in human resources and people management.
Strengthening People and Commercial Leadership
The two appointments expand Meyyafushi Maldives’ leadership capabilities across sales and human resources.
While Sartbaeva will focus on international sales development and market expansion, Nafih will support talent management, employee engagement and organisational development. Together, their roles will contribute to the resort’s operational performance and guest experience.
Supporting Future Growth
The appointments come as Meyyafushi Maldives continues to strengthen its leadership team across key business functions.
Sartbaeva’s international sales and travel experience and Nafih’s background in Maldivian hospitality HR will support the resort’s efforts to develop its commercial presence, strengthen its workforce and maintain service standards.
