LOUIS XIII by Rémy Martin, the legendary cognac Maison celebrated for its heritage, craftsmanship, and timeless legacy, has announced the appointment of Mr. Ankur Chawla as Brand Ambassador and Strategic Consultant for India. This appointment underscores LOUIS XIII’s commitment to strengthening its presence in India’s growing luxury alcobev market and connecting with discerning consumers who appreciate the pinnacle of craftsmanship and prestige.
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A Veteran of the Luxury Industry
Ankur Chawla is a distinguished figure in the Indian hospitality and luxury beverages sector, bringing over 17 years of experience across luxury hotels, restaurants, beverages, and entrepreneurship. Recognized as a thought leader, author, and consultant, he has collaborated with some of the world’s most iconic brands, blending operational expertise with strategic vision to create transformative outcomes in each assignment.
Driving the LOUIS XIII Experience in India
As Brand Ambassador and Strategic Consultant, Ankur will spearhead initiatives to elevate the LOUIS XIII brand experience in India. His responsibilities include curating exclusive events, tastings, and storytelling sessions, while developing long-term strategies to reinforce the brand’s positioning in the Indian luxury market. He will also collaborate closely with luxury partners, lifestyle platforms, and influencers to expand LOUIS XIII’s ecosystem and engagement across hospitality, lifestyle, and connoisseurship spaces.
Statement from Ankur Chawla
“LOUIS XIII is not just a cognac, it is a legacy spanning centuries — a symbol of artistry, heritage, and luxury. Representing and advising such a brand in India is not only an honor but also an opportunity to create memorable experiences for a discerning audience that is rapidly embracing ultra-luxury. I look forward to deepening the connection between LOUIS XIII and India’s luxury consumers,”
said Ankur Chawla on his appointment.
Looking Ahead
With Ankur Chawla joining as Brand Ambassador and Strategic Consultant, LOUIS XIII India is poised to strengthen its engagement with luxury consumers and elevate its presence through curated experiences, strategic initiatives, and collaborations that reflect the brand’s century-old legacy of craftsmanship and excellence.
