Eight Continents Hotels and Resorts has appointed Vijaya Das Panicker as Marketing Head, bringing an experienced marketing and communications professional to lead the company’s marketing initiatives. Her career spans hospitality, travel, content, public relations, social media and digital marketing.
Panicker brings experience across both hotel and travel businesses, having worked in senior marketing communications and digital roles with hospitality companies, travel platforms and industry organisations. In her new position, she will oversee the company’s marketing and communications activities.
The move contributes to Eight Continents Hotels & Resorts’s organisational strength, reinforcing hotel appointments.
To Lead Marketing and Communications
As Marketing Head, Panicker will oversee marketing and communications activities across Eight Continents Hotels and Resorts. Her responsibilities will draw on her experience in marketing communications, public relations, content development, digital marketing and social media.
Her background also includes developing campaigns, managing media relations, preparing marketing proposals and publicity material, creating website and social media content, and supporting events and brand communications. This experience will form the foundation of her role as she takes responsibility for the company’s marketing activities.
Brings Extensive Hospitality and Marketing Experience
Before joining Eight Continents Hotels and Resorts, Panicker served as Senior MARCOM Manager at Absolute Hotel Services and Senior Marketing Communications Specialist at AHS India. In these roles, she was involved in public relations, marketing and social media activities within the hospitality sector.
She also worked with Lords Hotels & Resorts in marketing communications roles, including Marketing Communications Lead and Marketing Lead. Her responsibilities covered social media and marketing content, media relations, group campaigns, hotel presentations and website content across the group’s properties in India and Nepal.
These roles provided her with experience in managing communications across multiple properties and markets while working with hospitality brands and their marketing requirements.
Career Across Hospitality, Travel and Digital Marketing
Earlier, Panicker served as Head of Digital Marketing at Outbound Konnection Reps. Her responsibilities included overseeing social media campaigns, developing marketing proposals, creating publicity material and supporting events.
She also held content-focused positions with Goomo and Goomo.com, serving as Senior Content Manager and Content Specialist. Her work involved hotel and travel content, website development and social media, adding digital and content expertise to her broader marketing background.
Before these roles, Panicker spent five years with the Indian Merchants Chamber as Deputy Director. During her tenure, she worked across public relations, social media, events, conferences, workshops and the organisation’s in-house magazine.
Experience in Content and Lifestyle Publishing
Panicker began her professional career with Travelguru.com, where she worked on hotel content, travel articles and digital initiatives. This early experience established her association with the travel and hospitality content space.
She also gained experience in lifestyle publishing as a writer with USP-Age Magazine. Her career has since developed across content creation, communications, public relations and digital marketing, with roles spanning hospitality companies, travel businesses and industry organisations.
The range of experience across these sectors has given her exposure to both traditional communications and digital marketing channels.
Supporting the Company’s Marketing Strategy
Panicker’s appointment brings together experience across hospitality, travel, content and digital marketing as Eight Continents Hotels and Resorts continues to build its marketing and communications activities.
Her background includes work across public relations, social media, content development, campaigns, websites and events, as well as experience supporting marketing requirements across multiple hotel properties. As Marketing Head, she will oversee the company’s marketing and communications activities and apply this experience to its ongoing brand and market initiatives.
