The Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has expanded its hospitality portfolio in the Northeast with major developments at Radisson Blu Guwahati. The upgrade includes the region’s largest pillar-less convention centre and 85 new rooms, bringing the hotel’s inventory to 280 keys. The new centre spans 25,000 sq. ft., including a 15,000 sq. ft. pillar-less hall that can host 1,500 guests. This positions Radisson Blu Guwahati as the largest integrated convention and stay facility in the Northeast, addressing a clear gap in MICE and wedding infrastructure.
Strengthening MICE Capacity in the Northeast
The new 25,000 sq. ft. convention centre significantly improves the region’s ability to host large conferences, exhibitions and multi-day events with integrated accommodation. It is equally suited for weddings and social functions. The expansion supports DS Group’s strategy of identifying high-demand markets with strong long-term potential. Guwahati was selected for its emergence as a major economic hub and administrative centre.
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Leadership Perspective
Mr. Nathan Andrews, Business Head, Hospitality, DS Group, said,
“DS Group’s expansion aims to reposition Radisson Blu, Guwahati, as a preferred destination for business and leisure events, leveraging the city’s evolution as a gateway to the Northeast. By focusing on personalized service, authentic local experiences, and a tranquil ambiance, the property can seamlessly integrate its unique cultural ethos, continuing to serve diverse travellers while attracting a new segment of business, policy and cultural events.”
Enhanced Room Inventory to Support Large Events
The additional rooms will be operational by the end of 2026, improving the hotel’s ability to support large gatherings and multi-day programmes. This strengthens Radisson Blu Guwahati’s position across the region and enhances its capability to accommodate both domestic and international guests.
Regional Dining Inspired by the Flavours of the Northeast
The hotel is known for its North Eastern dining experiences. Café B-You offers global buffets and à la carte choices, while Nest Asia draws guests seeking regional dishes. The curated dinner menu features Aloo Pitika, Masor Tenga and Black Rice Kheer, giving diners clear insight into the culinary traditions of the Seven Sisters.
A Gateway to Assam’s Culture and Landscapes
Located 10 km from the airport, Radisson Blu Guwahati provides access to major attractions such as Kamakhya Temple (9.8 km), Amchong Tea Estate (45 km) and Kaziranga National Park (174 km). The property blends strong service, curated experiences and design elements that reflect the spirit of Assam.
DS Group’s Long-Term Hospitality Plans
DS Group aims to build a diversified portfolio of modern, luxurious and sustainable hotels across India. The Group plans to double its room inventory by 2029 with an investment of INR 1000 crores. The expansion strategy includes new developments in the North and East, more resort and city hotels and a mix of Tier I and Tier II locations. The group expects to operate 10–12 hotels in the next three years.
Current Hospitality Portfolio
DS Group entered hospitality in 2000. Its portfolio includes Namah Corbett and Namah Nainital (Radisson Individual Resorts), Radisson Blu Hotel Guwahati, InterContinental Jaipur, Holiday Inn Express Kolkata Airport and Renaissance Hotel Bengaluru.
