Boutique Hospitality Services Limited, a wholly owned subsidiary of Boutique Corporation Public Company Limited (BC), has appointed Apat Salamone as Hospitality Partnership Manager, strengthening its business development function as the company expands its hotel management, third-party operating and hospitality technology services.
With 12 years of experience across hotel operations, business-to-business development and hospitality sales, Salamone will focus on developing partnerships with hotel owners, expanding the company’s management services and supporting the introduction of its hospitality software-as-a-service (SaaS) platform.
His appointment comes as BC continues to develop its portfolio of internationally branded and independent hotels while preparing to introduce technology solutions for hospitality operators.
The move supports the hospitality sector’s leadership development, contributing to executive movements in hotels.To Lead Hospitality Partnerships and Business Development
In his new position, Salamone will oversee business development activities across Boutique Corporation’s Hotel Management Services (HMS), Third-Party Operator (TPO) services and its upcoming hospitality technology offering.
His responsibilities include identifying hotel management opportunities, developing relationships with property owners and investors, and supporting the commercial development of the company’s hospitality management business.
The position brings together commercial development and hospitality operations, requiring an understanding of hotel ownership structures, management agreements and the operational needs of different hotel categories.
Brings 12 Years of Hospitality Industry Experience
Salamone brings 12 years of professional experience in the hospitality industry, with a background spanning hotel operations, B2B business development and sales.
His operational experience provides a foundation for understanding the management requirements of hotels, including service delivery, commercial performance and coordination between property owners and operating teams.
His background in business development and sales is particularly relevant to his new position, where establishing relationships with hotel owners and identifying management opportunities will form a central part of his responsibilities.
As Boutique Hospitality Services develops its management and technology businesses, Salamone’s understanding of hotel operations and business development will contribute to the company’s efforts to expand its client base.
Supporting Hotel Management and Third-Party Operations
Boutique Corporation operates as a certified third-party operator for Accor and Marriott, providing management services for internationally branded hotels as well as independent hospitality properties.
Its management activities include working with hotel owners under operating arrangements that support professional hotel administration, brand requirements and operational performance.
Through its third-party operating services, BC works with hotel owners seeking management expertise while maintaining relationships with established international hotel groups.
Salamone’s role will support the commercial development of these services by identifying prospective clients and strengthening relationships with existing hotel ownership partners.
Expanding the Hotel Portfolio Across Thailand
Boutique Corporation is continuing to develop its hospitality portfolio, with additional properties planned under both international and independent hotel concepts.
Its upcoming projects include Mövenpick Resort Phuket Kamala Beach and JonoX Sukhumvit 5 – Handwritten Collection.
Strengthening Hospitality Services and Technology Capabilities
The appointment of Apat Salamone as Hospitality Partnership Manager supports Boutique Corporation’s strategy of developing a broader hospitality services business.
With activities spanning hotel management, third-party operations and technology development, the company is expanding its offering to address different requirements within the hotel ownership and management market.
Salamone’s experience in hotel operations, B2B business development and sales will be relevant to strengthening partnerships and identifying opportunities across these business segments.
