Bird Foods, a leading QSR player in India, is set to introduce its new café concept, Freddo Bakehouse, with the first outlet opening shortly at DLF Midtown Plaza in West Delhi. The launch marks the brand’s entry into the café and bakery segment, aimed at offering a relaxed, family-friendly space centred on comfort food and everyday indulgence.
Positioned as a warm and welcoming café, Freddo Bakehouse is designed to serve families, working professionals and social groups. The menu brings together sweet and savoury baked offerings, artisanal coffees and thoughtfully developed dishes, priced to remain accessible across age groups and occasions.
A Café Designed for Community and Comfort
Freddo Bakehouse goes beyond food to create a space where guests can slow down and spend time. The café layout includes a reading nook, an art corner for creative expression and a dedicated candy section for children. The concept reflects the brand’s core philosophy of warmth, connection and simple joy, described internally as a space that feels like a hug that warms the heart.
Speaking on the launch, Rahul Sehgal, Business Head, Bird Foods, said,
“With Freddo Bakehouse, we are building spaces where people can eat, relax and make memories. Our focus is on warmth, creativity and wholesome food, served in an environment that feels familiar and inviting.”
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Expansion Across Multiple Formats and Cities
Alongside the launch of Freddo Bakehouse, Bird Foods is expanding its presence through new outlets of its existing brands. The company is opening two additional locations at Oberoi Tech Park, Goregaon, Mumbai, featuring The Indian Stories, its Indian cuisine brand, and Ka-Ching, its Chinese cuisine concept.
With these additions, Bird Foods now operates from 21 locations across India. The company plans to open ten more outlets before the end of the current financial year, with new locations planned across Noida, Gurugram, Delhi and Mumbai.
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A New Chapter in Everyday Café Dining
Freddo Bakehouse is positioned to complement Bird Foods’ existing portfolio while addressing the demand for approachable café spaces rooted in comfort and familiarity. With a strong focus on community, affordability and experience, the brand aims to create neighbourhood cafés where food and connection come together naturally.
About Bird Foods
Bird Foods operates a growing portfolio of food-service brands across India, driven by a customer-first approach and consistent execution. With 21 operational outlets and active expansion underway, the company continues to develop QSR spaces that combine quality food, comfort and community-led experiences.
