Apeejay Surrendra Park Hotels Limited (ASPHL) has appointed Ruchika Pandit as Corporate Director – Communications, PR & Branding, strengthening its leadership team as the company continues to enhance its brand presence and corporate communications strategy.
In her new role, Ruchika will lead corporate communications, public relations, brand strategy, content, and reputation management across ASPHL‘s portfolio, including THE PARK Hotels, THE Park Collection, Zone by The Park, Zone Connect by The Park, and Flurys.
This leadership addition reflects the hospitality sector’s continued development, aligning with leadership appointments in hospitality.Driving Brand Strategy Across the Portfolio
Ruchika’s appointment reflects ASPHL’s continued focus on strengthening brand positioning, stakeholder engagement, and integrated communication strategies across its growing portfolio of hospitality and lifestyle brands.
She will be responsible for shaping the company’s corporate narrative while driving strategic marketing and communication initiatives across multiple brands.
Extensive Experience in Luxury and Lifestyle Brands
With more than 18 years of experience, Ruchika brings extensive expertise in strategic communications, public relations, brand marketing, digital engagement, content development, and experiential campaigns.
Prior to joining ASPHL, she held leadership positions with Reliance Brands Limited, Aditya Birla Fashion & Retail, Future Group, and TV Today Network.
During her career, she has led integrated communications and marketing initiatives for globally recognised and premium brands, including Giorgio Armani, HUGO BOSS, Paul Smith, Tarun Tahiliani, Tasva, and Cover Story.
Leadership Comments
Commenting on the appointment, Vijay Dewan, Managing Director, Apeejay Surrendra Park Hotels Limited, said:
“Ruchika’s experience across luxury brands, strategic communications and integrated marketing makes her a valuable addition to our leadership team. As we continue to strengthen our portfolio and brand presence, her expertise will help drive deeper engagement with our audiences and stakeholders.”
Sharing her thoughts on joining the company, Ruchika Pandit said:
“THE PARK Hotels has always been a pioneer in creating experiences that go beyond hospitality, bringing together design, culture, food, art and entertainment in a way few brands have done. I am excited to join the organisation and contribute to shaping the next chapter of its brand story while strengthening engagement across its diverse portfolio.”
Her appointment reinforces ASPHL’s commitment to building stronger brand equity and delivering impactful communication strategies across its expanding hospitality portfolio.
