ALIVAA Hotels & Resorts has announced the addition of The Hoften Vibranta Haridwar to its growing portfolio, marking a strategic step in strengthening its presence across key leisure and pilgrimage destinations in India. With this signing, ALIVAA now operates three properties in Uttarakhand, reinforcing its focus on region-led expansion.
Haridwar: A Strategic Spiritual and Leisure Hub
Situated at the foothills of the Himalayas, Haridwar holds a unique position as one of India’s most revered spiritual centres, where the River Ganges enters the Indo-Gangetic plains. Often referred to as part of Devbhumi, the Land of the Gods, the city continues to witness consistent year-round demand from pilgrims, leisure travellers, and short-stay visitors.
The addition of The Hoften Vibranta enables ALIVAA Hotels & Resorts to address the growing need for reliable, midscale accommodation that balances location, comfort, and service, while catering to both spiritual tourism and regional travel.
Also read: ALIVAA Adds The Hoften – Enkay Residency, DLF Galleria Gurugram to Its Portfolio
Strengthening the Hoften Brand in Uttarakhand
The Hoften Vibranta Haridwar aligns with The Hoften brand’s emphasis on guest comfort, contemporary design, and service-led hospitality. Uttarakhand’s natural and cultural landscape complements this positioning, allowing the property to appeal to travellers seeking functional stays without compromising on quality and consistency.
Leadership Perspectives on the Expansion
Commenting on the portfolio addition, Akash Bhatia, CEO, ALIVAA Hotels & Resorts, said,
“The addition of The Hoften Vibranta Haridwar aligns with our growth plans. Uttarakhand remains an important market for us, and Haridwar’s role as a spiritual centre and a gateway to the Himalayas makes it a strategic location. We look forward to applying our operational standards to this property.”
Also read: ALIVAA Hotels & Resorts Expands Portfolio with Romeo Lane – Mussoorie
Inder Pal Batra, Co-Founder, ALIVAA Hotels & Resorts, added,
“Our approach has been to blend traditional hospitality with modern living. With our third property in Uttarakhand, we aim to offer travellers a connected experience across the region. The Hoften Vibranta reflects the character of Haridwar while maintaining a contemporary design and service approach.”
Owner Partnership and Market Positioning
From the ownership side, Anubhav Siwach, Owner, Vibranta Hotels & Resorts, said,
“We are pleased to partner with ALIVAA Hotels & Resorts. Their experience in hotel management and brand development will support the growth of The Hoften Vibranta and enhance the overall guest offering.”
Deepak, Owner, Vibranta Hotels & Resorts, noted,
“Travellers to Haridwar today are looking for consistent quality alongside location. This partnership with ALIVAA Hotels & Resorts is intended to position The Hoften Vibranta as a reliable accommodation option for visitors to Uttarakhand.”
Also read: The Postcard Opens Ayurveda Retreat in Old Goa in Partnership with Sitaram
A Measured Step in Regional Growth
The addition of The Hoften Vibranta Haridwar underscores ALIVAA Hotels & Resorts’ strategy of building a connected portfolio across high-demand spiritual and leisure destinations. By combining local relevance with standardised operations, the group continues to strengthen its presence in Uttarakhand’s evolving hospitality landscape.
