ALIVAA Hotels & Resorts has announced the addition of The Hoften – Enkay Residency, DLF Galleria, Gurugram, marking a significant milestone in its expansion journey. This signing represents the fourth The Hoften-branded property in Gurugram, further consolidating ALIVAA’s footprint in one of India’s most prominent corporate and financial hubs.
With Gurugram continuing to attract a high concentration of multinational companies, business travellers and extended-stay guests, the addition aligns with ALIVAA’s strategy of building scale in high-demand urban markets through focused, mid-market hospitality brands.
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The Hoften Brand Focused on Modern Corporate Stays
Designed to cater to corporate and extended-stay travellers, The Hoften brand is positioned around smart design, essential comforts and efficient service delivery in prime business locations. The Hoften – Enkay Residency is expected to meet the evolving needs of professionals seeking reliability, connectivity and value-driven stays close to key commercial districts.
With this addition, ALIVAA Hotels & Resorts will operate four The Hoften properties along with one ALIVAA flagship hotel in Gurugram, reinforcing its leadership position in the city’s mid-market hospitality segment.
Leadership Perspective on Strategic Growth
Commenting on the expansion, Mr. Akash Bhatia, CEO – ALIVAA Hotels & Resorts (Managed & Franchise Business), said,
“The Hoften – Enkay Residency is a perfect fit for our expanding mid-market portfolio and our deep commitment to the Gurugram market. With this property, we will now operate four successful The Hoften hotels, plus an ALIVAA flagship, in this critical hub. This growth underscores our ability to meet the intense demand from corporate travellers by delivering consistent quality and value under The Hoften brand.”
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Long-Term Vision for NCR Expansion
Sharing his views on the partnership and future roadmap, Mr. Vikramjit Singh, Founder – ALIVAA Hotels & Resorts, said,
“Our strategy is to secure market leadership in high-demand urban centers and Gurugram is central to that plan. This is the start of our relationship with the Enkay Group and we plan to develop many more properties jointly with them. This expansion reinforces ALIVAA’s overall position in the National Capital Region and ensures we remain the preferred partner for owners looking for successful outcomes in the corporate hospitality sector.”
Owner Confidence and Partnership Outlook
Expressing confidence in the collaboration, Mr. Pavan Kohli, Owner – Enkay Residency, said,
“We are delighted to partner with ALIVAA Hotels & Resorts for their HOFTEN brand. We firmly believe that their distribution strength will help us unlock the full potential of Enkay Residency and ensure that we get superlative returns.”
Building Momentum in Key Urban Markets
The addition of The Hoften – Enkay Residency reflects ALIVAA Hotels & Resorts’ broader growth strategy of forging strong owner partnerships, scaling proven brands and strengthening its presence in India’s most competitive corporate markets. With Gurugram at the core of this strategy, the company continues to focus on smarter stays, operational consistency and sustainable growth across the National Capital Region.
