Accor has announced the signing of Novotel Vrindavan, bringing one of its most recognised global midscale brands to one of India’s most significant spiritual and cultural destinations. The signing strengthens Accor’s North India portfolio and reflects its focus on high-growth markets driven by pilgrimage travel, weddings, and large-scale events.
The new-build hotel will be managed by Accor and is scheduled to open in 2029.
A 150-Room Hotel Designed for Modern Travel Needs
Novotel Vrindavan will feature 150 keys and will be developed across a site of 6,222 square metres. Designed around Novotel’s Longevity Everyday philosophy, the property will focus on supporting balance across work, personal life, and family life.
The hotel is being positioned to cater to year-round demand generated by Vrindavan’s steady flow of pilgrims, as well as by destination weddings and major social and corporate gatherings.
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Meetings, Events, and Full-Service Facilities
With an estimated gross floor area of approximately 14,000 square metres, the hotel will have a strong meetings and events focus. Planned facilities include a and several meeting rooms, making the hotel suitable for conventions, weddings, and large celebrations.
Guests will also have access to an all-day dining restaurant, lobby lounge and bar, a specialty restaurant, fitness centre, spa, and swimming pool, creating a complete hospitality environment built around rest, movement, and social connection.
Accor on the Strategic Importance of Vrindavan
Ranju Alex, Chief Executive Officer, Accor South Asia, said,
“Vrindavan is a destination of profound cultural and spiritual significance, and we are proud to bring the Novotel brand to this iconic market. This signing marks an important milestone in Accor’s strategy to deepen our presence in high-growth destinations across India. Novotel Vrindavan will be thoughtfully developed to cater to the evolving expectations of today’s travellers, offering world-class hospitality, strong MICE infrastructure, and immersive experiences that celebrate the essence of the destination.”
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The Developer’s Perspective on the Partnership
Mr. Shobhit Kumar Arora, Director, Girijas Retreat Private Limited, said,
“We are honoured to partner with Accor to bring the Novotel brand to Vrindavan. As the destination continues to progress beyond pilgrimage into a tourism and events hub, Novotel Vrindavan will address the growing need for high-quality, professionally managed hospitality infrastructure. We believe Accor’s global expertise and strong brand standards will create a compelling offering for travellers and the local community alike.”
Novotel’s Global Brand Positioning
Founded in 1967, Novotel introduced modern midscale hospitality and continues to evolve through intuitive design and guest experiences that support both personal and planetary wellbeing. The brand’s Longevity Everyday platform encourages balance through daily habits centred on rest, nourishment, movement, and connection.
With more than 600 hotels in over 60 countries and a strong development pipeline, Novotel offers spaces designed for guests to recharge, reconnect, and maintain a balanced way of living.
Strengthening Accor’s India Portfolio
With Novotel Vrindavan, Accor continues to expand its footprint in India, reinforcing Novotel’s position as a preferred brand for both business and leisure travellers seeking comfort, connectivity, and contemporary design in high-demand destinations.
