Treebo Hospitality Ventures (THV) has appointed Gaurav Misra as Executive Vice President and Head of Mid-Market Business, assigning him responsibility for the company’s expanding portfolio of mid-scale and lifestyle hotel brands across India.
Leadership Mandate Across THV’s Mid-Market Portfolio
The EVP and head of mid-market business oversees THV’s growing network of brands that include its own boutique lifestyle label Medalio, global brands licensed through its strategic partnership with Accor such as Mercure, Ibis, Ibis Styles and Ibis Budget, and Park Inn and Suites by Radisson under its agreement with Radisson Hotel Group. The role covers portfolio growth, operating performance, owner engagement, and long-term brand development.
Also read: Conrad Bengaluru Names Abishek Chandran Director of Marketing and Communications
Professional Profile
Gaurav Misra has more than two decades of experience in hospitality across asset management, hotel operations, and brand leadership. Gaurav Misra has worked with international hotel groups and institutional owners, building expertise in portfolio performance, profitability, and long-term asset value creation.
Experience Across Global Hotel Groups
Before joining Treebo Hospitality Ventures, Gaurav Misra served as vice president of asset management at SAMHI Hotels. In that role, Gaurav Misra worked closely with global hotel brands including Marriott, Hyatt, and IHG, supporting operational performance, asset optimisation, and value creation across a large institutional portfolio.
Earlier in the career, Gaurav Misra held senior leadership roles at Radisson Hotel Group, IHG, Hyatt, and Oberoi Hotels and Resorts. At IHG, Gaurav Misra led operations for the Holiday Inn Express portfolio in India, with responsibility for brand standards, consistency, and financial performance across multiple hotels. Gaurav Misra is an alumnus of the Oberoi Centre of Learning and Development and IHM Lucknow.
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Sidharth Gupta, co-founder and chief executive officer of Treebo Hospitality Ventures, said:
“What we are building with Medalio and our partner brands will be an industry-defining portfolio over the next decade or so. To lead this massive effort, we wanted someone who can combine deep domain expertise, strategic thinking, clean-sheet problem solving skills, and a real passion for innovation. This is the rare blend of qualities that Gaurav brings to the table. We are excited to welcome him to the THV team, and look forward to his leadership in scaling brands that are loved by guests and owners alike.”
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Gaurav Misra said:
“THV has built a differentiated hospitality platform by combining strong brands, technology-led operations, a powerful commercial engine, and a deep understanding of owner economics. Over the years, the company has regularly introduced innovative business models and practices, bringing in some much needed fresh perspectives to our industry. I look forward to working with the team to scale a diverse mid-market portfolio and build sustainable businesses that deliver long-term value for owners and consistently great experiences for guests.”
Business Context
Treebo Hospitality Ventures has been expanding its mid-market strategy through a strategic partnership with Accor and InterGlobe Enterprises, under which THV became the exclusive pan-India master franchisee for Accor’s Ibis and Mercure brands.
The company also launched Medalio, a boutique lifestyle brand designed for small-format hotels, typically under 50 keys, aimed at design-led and experiential hospitality for modern travellers.
