The Orchid Pune has appointed Rashmi Jha as Marketing & Communications Manager, with responsibility for the hotel’s marketing strategy, brand communication and market visibility.
Jha brings experience across hospitality marketing, brand management, public relations, digital communication and strategic partnerships. Before joining The Orchid Pune, she was associated with Radisson Blu Pune Kharadi as Assistant Manager – Marketing & Communications.
This leadership addition reflects the hospitality sector’s continued growth, aligning with executive movements in hotels.Leading Marketing and Communications at The Orchid Pune
In her new role, Jha will oversee the marketing and communications function at The Orchid Pune, covering brand positioning, media outreach, digital campaigns, influencer partnerships and promotional initiatives.
Her responsibilities will also involve coordinating marketing activities with the hotel’s operational teams to ensure communication priorities remain aligned with business objectives. The role encompasses both external brand communication and initiatives designed to strengthen the property’s engagement with its target audiences.
Experience in Hospitality Marketing
Jha’s professional background includes experience across hospitality marketing and communications, with exposure to brand management, public relations, digital marketing and social media.
Her work has involved developing communication initiatives designed to strengthen digital presence, support guest engagement and maintain consistent brand messaging across hospitality channels.
Her experience in strategic partnerships and promotional campaigns further adds to her remit at The Orchid Pune, where marketing activity spans multiple business segments.
Previous Role at Radisson Blu Pune Kharadi
Prior to joining The Orchid Pune, Jha served as Assistant Manager – Marketing & Communications at Radisson Blu Pune Kharadi.
In that position, she handled marketing and communications initiatives covering brand positioning, digital marketing, social media, media relations, influencer collaborations and promotional campaigns.
The role provided her with experience in managing multiple communication channels while supporting the hotel’s marketing requirements and engagement with its audiences.
Expanding Brand Visibility Across Business Segments
At The Orchid Pune, Jha will manage marketing activities across the property’s restaurants, bars, banquets, weddings and events.
These segments require distinct communication approaches, from dining and lifestyle-led promotions to wedding and social-event campaigns. Jha will work with the respective operational teams to coordinate marketing initiatives and ensure that campaigns support the hotel’s commercial priorities.
Her responsibilities will also include strengthening the property’s presence across digital and media platforms while identifying opportunities for relevant partnerships and audience engagement.
Focus on Storytelling and Strategic Partnerships
Commenting on her new role, Rashmi Jha said, “I am excited to be part of the team and look forward to building on the property’s strong presence in Pune. My focus will be on creating meaningful brand conversations through relevant storytelling, strategic partnerships, digital initiatives and experiential marketing. I look forward to working closely with the team to strengthen visibility, connect with new audiences and support the property’s business goals.”
Her stated focus brings together several areas of her professional experience, including storytelling, digital communication, partnerships and experiential marketing. These will form part of her approach to strengthening the hotel’s communication strategy in the Pune market.
Strengthening The Orchid Pune’s Market Presence
Jha’s appointment comes as The Orchid Pune continues to engage with business, leisure, wedding and social event segments in the city.
In her new position, she will focus on strengthening brand visibility and communication across these segments while supporting the property’s marketing objectives. Her experience across hospitality communications provides a foundation for managing the hotel’s digital, media and partnership-led initiatives.
With responsibilities spanning brand positioning, communications, digital marketing and promotional activity, Jha will contribute to shaping how The Orchid Pune engages with existing and prospective audiences in the market.
