Swiss-Belhotel International has appointed Mochd R as Assistant Cluster Director of Marketing Communications for its Batam portfolio, effective 27 July 2026. The appointment reinforces the hospitality group’s focus on strengthening brand visibility and integrated marketing across its growing portfolio of hotels and resorts in Indonesia.
In his new role, Mochd R will lead marketing communications initiatives for multiple properties, supporting brand positioning, media engagement, and destination marketing across Batam.
This move contributes to the hospitality sector’s leadership development, aligning with leadership appointments in hospitality.To Lead Integrated Marketing Communications Across the Batam Portfolio
As Assistant Cluster Director of Marketing Communications, Mochd R will oversee integrated marketing communications for Grand Swiss-Belhotel Harbour Bay Batam, Swiss-Belhotel Harbour Bay Batam, Riahi Nirup Island, Swiss-Belinn Baloi Batam, and Zest Harbour Bay Batam.
His responsibilities include driving brand positioning, media relations, digital marketing, strategic partnerships, and guest engagement initiatives aimed at strengthening the visibility of both the hotel portfolio and Batam as a regional tourism destination.
More Than a Decade of Marketing and Communications Experience
Mochd R brings more than 10 years of experience across marketing communications, public relations, digital marketing, destination branding, and creative communications.
His professional journey spans the hospitality, tourism, lifestyle, and creative industries, where he has led brand-building initiatives and integrated communication campaigns. Beyond hospitality, he served as Managing Editor at Digital Fashion Week and contributed to international creative projects, including The Doraemon Exhibition Singapore, expanding his expertise in storytelling, event communications, and audience engagement.
His multidisciplinary background positions him to support Swiss-Belhotel International’s efforts to strengthen brand awareness while promoting Batam as an attractive destination for domestic and international travellers.
Supporting Brand Growth and Destination Visibility
In his new role, Mochd R will work closely with property teams to enhance marketing effectiveness through integrated campaigns, digital engagement, media partnerships, and destination-focused storytelling.
His appointment reflects Swiss-Belhotel International’s continued investment in strengthening its regional marketing capabilities while supporting tourism growth in one of Indonesia’s key hospitality markets.
Commenting on his appointment, Mochd R said:
“Hospitality begins long before check-in. It starts with stories that inspire people to discover a destination, experience it, and return with lasting memories.”
Strengthening Regional Marketing Leadership
The appointment of Mochd R underscores Swiss-Belhotel International’s commitment to building strong marketing leadership across its regional portfolio.
With extensive experience in hospitality communications, digital marketing, and destination branding, he is expected to play a key role in enhancing the group’s market presence while supporting the continued growth of its Batam portfolio.
