Summit Hotels & Resorts has appointed Shova Lama as Public Relations Officer – Sikkim at Summit Hotels & Resorts. Shova Lama takes on this role as the company strengthens its engagement with local markets, government institutions, and regional stakeholders across the Northeast. The appointment supports Summit Hotels & Resorts’ ongoing expansion and operational focus in Sikkim.
Shova Lama to Lead Government and Institutional Engagement in Sikkim
Shova Lama will be responsible for building and managing relationships with government departments and public institutions across Sikkim. Shova Lama will work on facilitating room bookings for official travel, coordinating hospitality arrangements for government events, and supporting conferences hosted at Summit properties.
The role includes expanding institutional business opportunities and strengthening the company’s presence within government-linked travel and events. Summit Hotels & Resorts continues to focus on structured engagement with public sector stakeholders.
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Shova Lama to Strengthen Regional Events and Community Connect
Shova Lama will also work closely with local communities and organisations across Sikkim. Shova Lama will promote Summit Hotels & Resorts’ properties as venues for weddings, social gatherings, and private celebrations.
The role involves building connections at a local level and increasing visibility in the social hospitality segment. Summit Hotels & Resorts continues to position its properties as destinations for both travel and events within the region.
Shova Lama to Support Compliance and Expansion Initiatives
As part of her responsibilities, Shova Lama will assist with government registrations and empanelment processes. Shova Lama will work on compliance requirements and documentation to support operational alignment with regulatory frameworks.
Shova Lama will also contribute to expansion plans in the Northeast by engaging with stakeholders across neighbouring states. The role includes identifying potential hotel properties that can be added to the Summit portfolio under a lease model.
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Sumit Mitruka on Shova Lama’s Appointment at Summit Hotels & Resorts
Commenting on the appointment, Sumit Mitruka, CEO of Summit Hotels & Resorts, said:
“The Northeast has always been central to Summit’s journey, and Sikkim in particular remains one of our strongest operating regions. As our network of properties continues to grow across the hills, building closer relationships with government institutions, local communities, and regional stakeholders becomes increasingly important. Shova’s role will help us strengthen these connections while also supporting our expansion initiatives across the wider Northeast.”
Summit Hotels & Resorts Expands Presence in Northeast India
Summit Hotels & Resorts continues to expand its footprint across the Himalayan and Northeast regions. The company remains focused on destinations where tourism demand, institutional travel, and social events continue to grow.
The appointment of Shova Lama reflects Summit Hotels & Resorts’ strategy to strengthen regional engagement while supporting its expansion across the Northeast.
Summit Hotels & Resorts has confirmed the appointment of Shova Lama as Public Relations Officer – Sikkim.
