Sumit Vidhani, Chief Operating Officer of The Aananda Imperial Hotels and Resorts, has outlined the group’s strategic direction, expansion roadmap, and long-term vision for building a culturally rooted and future-ready hospitality brand in India.
Strategic Expansion Across Emerging Markets
Aananda Imperial Hotels and Resorts is pursuing a carefully planned and sustainable expansion strategy across Central and Eastern India, with a strong focus on Tier-2 and Tier-3 cities. This growth is aligned with improving infrastructure such as enhanced highway networks and better airport connectivity, which are opening up new opportunities beyond metropolitan markets.
The group’s expansion will primarily cater to corporate travel, social events, and the MICE segment, positioning its hotels as preferred destinations for business, celebrations, and conferences in emerging urban centres.
A Clear Vision for the Future of Indian Hospitality
Sharing his perspective on the evolving hospitality landscape, Sumit Vidhani emphasised the importance of authenticity and emotional connection in modern guest experiences.
“The future of Indian hospitality lies in building strong brand value rooted in cultural authenticity. With today’s guests being well-travelled and experience-driven, Aananda Imperial aims to deliver guest-centric luxury with an emotional connection. Our vision is to create hotels and resorts that seamlessly blend local culture and heritage with modern amenities and contemporary comforts.”
This philosophy underpins the brand’s approach to design, service, and guest engagement across its portfolio.
Creating Meaningful and Lasting Memories
At the heart of Aananda Imperial’s hospitality philosophy is the belief that great hotels are built on memorable experiences. Each property is designed to reflect its destination, combining regional identity with consistent service standards to ensure guests feel a genuine sense of place while enjoying contemporary comfort.
Mission-Led Operations Built on Technology and Quality
Every Aananda Imperial hotel operates with a clearly defined mission, built on the foundation of Quality League, the group’s proprietary management technology framework. This system helps each property sharpen its competitive edge, improve operational performance, and strive to become the leading hotel in its respective market.
Strategic Objectives Aligned with All Stakeholders
The group’s long-term strategy balances the interests of all stakeholders. For owners and investors, the focus is on optimising profitability and delivering strong value for investment. For guests, the objective is to attract the right audience, build loyalty, and become the preferred hotel choice. For colleagues, Aananda Imperial is committed to creating an empowering workplace where teams feel valued and proud to grow with the brand.
Beyond business outcomes, the group is focused on creating a net positive impact on the world, with sustainability positioned as a core priority. Innovation plays a key role in maximising efficiency, ensuring reliable operations, and delivering hassle-free service at every touchpoint.
Values That Define the Brand
Aananda Imperial’s culture is guided by a strong set of values: connecting from the heart, doing the right thing, working as one team with one dream, taking care of the world around us, and striving to be better every day. These principles shape decision-making, service delivery, and the guest experience across all properties.
Through this integrated approach to expansion, culture, and purpose, Sumit Vidhani outlines Aananda Imperial Hotels and Resorts’ ambition to build a hospitality brand that grows responsibly, stays rooted in local identity, and delivers meaningful, emotionally resonant experiences to today’s travellers.
