Sterling Naman Bastar marks the brand’s entry into Chhattisgarh and becomes the first nationally branded hotel in Jagdalpur
Chennai, 28 August 2026: Sterling Holiday Resorts, one of India’s leading hospitality companies, has announced its entry into Chhattisgarh with the launch of Sterling Naman Bastar, Jagdalpur, marking its 80th resort in India and the first property in Jagdalpur to operate under a national hospitality brand.
The opening gives travellers a new hospitality base from which to explore Bastar, a region known for its waterfalls, dense forests, limestone caves, tribal haats, Dhokra craftsmanship and distinctive culinary traditions.
The launch marks another milestone for the hospitality sector, contributing to the steady growth trajectory currently shaping upcoming hotel openings across the country.Bastar Emerges as an Under-Discovered Destination
Bastar brings together nature and living culture, with attractions including Chitrakote and Tirathgarh Falls, the forests and limestone caves of Kanger Valley, weekly tribal haats and traditional Dhokra craftsmanship.
The region’s culinary identity is shaped by rice, bamboo shoots and produce from the surrounding forests, offering travellers an experience distinct from India’s more established holiday circuits.
Bastar is also becoming more accessible, with Jagdalpur Airport offering direct air connectivity to Hyderabad and Raipur, opening the region to travellers from major urban markets and connecting networks.
Located on Chitrakote Road, Sterling Naman Bastar is positioned as a gateway to Jagdalpur and the wider Bastar region. Spread across approximately 3.21 acres, the resort offers 45 rooms across five categories, including garden-facing rooms, suites and a private pool villa.
The resort also features an indoor swimming pool, spa, recreation facilities, expansive lawns and banquet spaces, making it suitable for family holidays, celebrations, destination events and group travel.
Bringing Bastar into the Guest Experience
The resort’s proposition is built around using the property as a comfortable base from which travellers can discover the destination.
At Amravan, the resort’s multi-cuisine vegetarian restaurant, and Little Bites, its café, guests can experience regional flavours influenced by Bastar’s local produce. The culinary offering includes local favourites such as Baasta, Angakar Roti, Chaur Bhaja, Farra and Tikhur.
Vikram Lalvani, Managing Director & CEO, Sterling Holiday Resorts, said:
“Some destinations are already on everyone’s travel list. Others are waiting to be discovered. We believe Bastar belongs firmly in the second category. The combination here is extraordinary—waterfalls, forests, caves, craft, cuisine and a rich living culture.”
He added,
“Our role as a Destination Architect is not simply to put a hotel in such a location, but to help travellers understand why they should come here and then make the destination easier and richer to experience.”
“With Jagdalpur providing the gateway and Sterling Naman Bastar providing a comfortable hospitality base, we have an opportunity to introduce many more travellers to this remarkable region. Our 80th resort is therefore more than a milestone for Sterling—it is an opportunity to help put another compelling Indian destination on the traveller’s map.”
Come for the Landscape, Stay for the Stories
A journey through Bastar can take travellers from Chitrakote and Tirathgarh Falls into the forests and caves of Kanger Valley, through local markets and craft traditions, and further into the food, stories and communities that shape the region’s identity.
Jayesh Sangani and Rachit Sangani, owners of Sterling Naman Bastar Jagdalpur, a unit of Dishi Resort Pvt. Ltd., said,
“Bastar has tremendous potential as a destination, with remarkable natural landscapes and a rich cultural heritage. Our association with Sterling combines our understanding of the region with the brand’s reach, distribution and hospitality expertise. Together, we aim to establish Sterling Naman Bastar as the preferred base for travellers exploring Jagdalpur and the wider Bastar region.”
Sterling’s Destination-Led Growth Strategy
The Bastar opening represents another dimension of Sterling’s broader Destination Architect approach.
While the company is building greater depth in established markets by connecting destinations into regional travel circuits, its approach in emerging destinations such as Bastar is focused on entering early, establishing a credible hospitality base and using Sterling’s reach to introduce more travellers to places with compelling reasons to visit.
With its 80th resort, Sterling is therefore expanding its ambition beyond adding properties to its portfolio to help put more Indian destinations on the traveller’s map.
