Four Points by Sheraton and Marriott Executive Apartments Amritsar has appointed Saiby Kochar as Director of Sales, strengthening its commercial leadership as the property continues to build its market presence in Amritsar.
Saiby Kochar brings over 19 years of hospitality experience across sales, MICE, leisure, events, and hotel operations. His expertise includes strategic planning, revenue generation, client relationship management, business development, and team leadership.
In his new role, Saiby Kochar will lead the sales function, with responsibility for driving revenue growth, strengthening market positioning, and expanding business across key demand segments.
This leadership change reflects Marriott’s continued investment in talent, aligning with executive movements in hotels.Saiby Kochar Takes on Sales Leadership Role
The Director of Sales role remains central to hotel commercial performance, with responsibility for business development, client acquisition, market penetration, and revenue growth across multiple segments.
At Four Points by Sheraton and Marriott Executive Apartments Amritsar, Saiby Kochar will lead sales strategy while supporting the property’s positioning in the city’s competitive hospitality market.
Saiby Kochar Brings 19 Years of Hospitality Experience
Saiby Kochar’s hospitality career spans more than 19 years across sales leadership, MICE business, leisure travel, event sales, and hotel operations.
Prior to this appointment, he held leadership roles with The Quorum Club Gurugram, Crowne Plaza Greater Noida, Holiday Inn Jaipur City Centre, and Country Inn & Suites by Radisson Goa, along with experience across other hospitality brands.
Across these assignments, Saiby Kochar led sales initiatives across corporate, MICE, and leisure segments while focusing on revenue generation, client partnerships, and business growth in competitive markets.
Saiby Kochar Contributed to the Property’s Pre-Opening Phase
Saiby Kochar was also involved in the pre-opening phase of Four Points by Sheraton and Marriott Executive Apartments Amritsar.
His responsibilities included setting up the Sales and Marketing function, team onboarding, SOP implementation, and supporting operational readiness ahead of launch.
Pre-opening commercial leadership remains critical in establishing market positioning, business pipelines, and operational preparedness for new hospitality properties.
Four Points by Sheraton and Marriott Executive Apartments Amritsar Strengthens Commercial Leadership
The appointment strengthens the property’s sales leadership as it continues to build its presence in Amritsar, a market supported by leisure travel, religious tourism, weddings, and corporate movement.
Commercial leadership remains particularly important for mixed-format hospitality properties serving multiple guest segments through hotel and extended-stay offerings.
Outlook
The appointment of Saiby Kochar adds experienced sales leadership to Four Points by Sheraton and Marriott Executive Apartments Amritsar as the property continues to strengthen its commercial strategy and market presence.
