Rubystone Hospitality has launched its 12th hotel, a premium property in Vrindavan, the company said Thursday, marking another move in its strategy to expand within India’s spiritual and cultural tourism market.
The newly opened hotel is located near prominent religious sites including Prem Mandir, Banke Bihari Temple, the ISKCON Temple, Nidhivan and the Yamuna Ghats. The proximity positions the property to serve both pilgrims and leisure travellers seeking tranquility within reach of Vrindavan’s major attractions.
The hotel offers well-furnished, affordable rooms designed to blend modern comfort with serene surroundings. A multi-cuisine restaurant and terrace café provide guests with varied dining options, accompanied by scenic views of the city. The design emphasizes nature and calm to create an environment conducive to spiritual retreat or relaxation.
Sandeep Singh, founder of Rubystone Hospitality, said the hotel aims to combine modern amenities with Vrindavan’s sanctity. “With this hotel, we aim to offer tourists a stay that is warm, clean and full of peace,” he said. “We have tried to bring together modern hospitality with the sanctity of this lovely city”.
He added the property was created to meet the needs of a wide variety of visitors, including individual pilgrims, families and couples on retreat. “The goal is to provide simple comforts with caring service so guests can be free to pursue their mission — to pray, rest or explore,” Singh said.
Rubystone’s new launch aligns with the group’s broader plan to expand into religious and cultural destinations. Additional hotels in other sacred cities are set to be announced in the coming months. The hotel is accepting bookings through major online platforms and is now open for guests.
Rubystone Hospitality, based in Noida and founded by Singh, operates a portfolio that includes boutique and experiential hotels in destinations such as Udaipur, Rishikesh and Lansdowne . The brand emphasizes values of integrity and personalised service with a mission to offer culturally rich lodging experiences across India .
Industry analysts said the Vrindavan opening continues the growing trend of branded and upscale accommodations entering India’s pilgrimage towns. Competition is increasing from other chains such as ITC, Wyndham and Cygnett, which are also investing in Vrindavan and other sacred sites.
By combining mid-priced comfort with spiritual ambience, Rubystone is poised to appeal to travellers seeking meaningful stays. As faith tourism grows in India, its expansion plans indicate rising demand for purpose-driven hospitality experiences.
