Sunday PropTech has acquired a portfolio of eight premium hotels, according to people familiar with the matter, expanding its presence in India’s premium hospitality asset segment. The company did not disclose the transaction value, though sources estimate the combined value of the acquired properties at around ₹800 crore.
Transaction Overview
The acquisition adds eight operating premium hotels to Sunday PropTech’s portfolio. While financial details were not formally announced, people aware of the development said the valuation reflects the quality and positioning of the assets within the premium and mid-premium segments of the market.
Also read: IHCL Signs Framework Agreement for 7 Ginger Hotels in North India, Adding 1000 Keys
Brand Integration Strategy
The newly acquired hotels will be integrated into PRISM’s brand ecosystem. The assets are expected to operate under brands including Sunday Hotels, Belvilla, and other formats considered suitable for each property based on location, positioning, and target demand.
Funding Structure and Growth Plans
The transaction was financed through a combination of debt and equity instruments, according to people familiar with the funding structure. Sunday PropTech is continuing to evaluate additional acquisition opportunities as part of a broader expansion strategy focused on scale and portfolio depth.
Also read: Hilton Opens DoubleTree by Hilton Bengaluru Airport, Taking City Portfolio to Eight Hotels
Business Focus
Sunday PropTech, also known as OYO Assets, focuses on acquiring, developing, and managing hotel properties across India. The company’s portfolio strategy is centred on premium and mid-premium hospitality assets, with an emphasis on long-term value creation through asset ownership and brand-led operations.
