Novotel Hyderabad Convention Centre (NHCC) and Hyderabad International Convention Centre (HICC) have appointed Malabika Das as Director of Sales, strengthening the commercial leadership team across the integrated hotel and convention centre.
In her new role, Malabika will lead the sales function for both properties, focusing on business development, market engagement, revenue generation, and commercial growth across the MICE, weddings, corporate, leisure, and social events segments.
The appointment contributes to Accor’s organisational evolution, aligning with hospitality leadership updates.Over 16 Years of Hospitality Sales Experience
Malabika brings more than 16 years of experience in hospitality sales, business development, customer relationship management, strategic planning, and revenue management.
Prior to joining Novotel Hyderabad Convention Centre & HICC, she served as Director of Celebrations at Hyatt Regency Dehradun Resort & Spa, where she was responsible for revenue planning, budgeting, business development, and team leadership.
Earlier, she was Assistant Director of Sales at Novotel Kolkata Hotel & Residences, overseeing sales operations and client engagement. Her career also includes leadership roles with ErevMax Pvt. Ltd., The Westin Hyderabad Mindspace, JW Marriott Kolkata, Hyatt Regency Kolkata, Creative Horti Farms, and ITC Sonar Kolkata, where she gained extensive experience across corporate sales, group business, weddings, key account management, and commercial strategy.
Driving Commercial Growth
Welcoming Malabika to the team, Rubin Cherian, General Manager, Novotel Hyderabad Convention Centre & HICC, said:
“We are delighted to welcome Malabika Das as Director of Sales at Novotel Hyderabad Convention Centre & HICC. Her extensive experience across hospitality sales, celebrations, corporate accounts, weddings, and revenue management makes her a valuable addition to our leadership team. As our property continues to grow as a preferred destination for MICE, weddings, social celebrations, and lifestyle-led hospitality, Malabika’s strategic approach, market understanding, and strong relationship-building skills will play an important role in driving our next phase of commercial growth.”
Commenting on her appointment, Malabika Das said:
“I am excited to join Novotel Hyderabad Convention Centre & HICC, a property that holds a strong position in India’s hospitality and convention landscape. With its integrated hotel and convention centre offering, diverse event spaces, strong culinary capabilities, and established reputation across business, leisure, weddings, and MICE, the property presents immense opportunities for growth. I look forward to working closely with the team to build meaningful client relationships, create impactful business opportunities, and contribute to the continued success of the hotel and convention centre.”
Her appointment reflects Novotel Hyderabad Convention Centre & HICC’s continued investment in strengthening its leadership team and expanding its presence across India’s key hospitality and events segments.
