Moustache Group of Hotels has launched a new Select property in Manali as part of its wider plan to open 50 additional properties by 2028. The strategy highlights the group’s focus on key hill destinations, with planned expansion in Kasol, Shimla, Nainital and Mcleodganj over the next three years. The Manali hotel will offer 49 keys and serve as a significant addition to the group’s mid-scale portfolio.
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Market Rationale
Speaking about the decision to introduce a Select property in Manali, Abhishek Khandelwal, Founder and Director, Moustache Group of Hotels, said,
“We chose Manali because it’s one of India’s strongest mid-range hotel markets with consistent demand and diverse travellers seeking quality stays at the right price. Manali is currently experiencing a surge in footfall, with recent figures indicating over 15,000 tourists per day, driven by improved weather, post-Diwali travel, and the anticipation of more snowfall. Its accessibility and year-round inflow made it the ideal destination to introduce a Select property.”
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Brand Strategy
Deepak Agarwal, Founder and Director, Moustache Group of Hotels, added,
“Select segment is expected to contribute 40 to 50% of the company’s projected 100 crore revenue by 2026. In the upcoming season alone, we anticipate a 10% uptick in business within this vertical. We will be focusing heavily on Select properties in the coming years, especially those that show strong long-term potential and align closely with our ethos. Narrowing our focus will help us deepen expertise, strengthen loyalty and offer sharply curated, high-value experiences.”
Future Outlook
With this launch, the group continues to build a strong presence in India’s leisure-driven markets. The new property in Manali reinforces its intent to scale the Select category through targeted growth, data-backed decision-making, and hospitality experiences designed around evolving traveller expectations.
