Lite Bite Foods has strengthened its presence in Delhi NCR with the launch of two of its flagship dining brands, Punjab Grill and YouMee, at Unity One Elegante, Netaji Subhash Place. This dual opening marks an important milestone for the group, with Punjab Grill debuting its 56th outlet and YouMee opening its 27th outlet across India. The expansion reinforces Lite Bite Foods’ focus on high-footfall urban destinations that cater to a blend of corporate, leisure, and family diners.
Punjab Grill brings the legacy of undivided Punjab to NSP
Punjab Grill at Unity One Elegante continues the brand’s legacy of celebrating the rich culinary traditions of undivided Punjab. Known for its authentic flavours, robust spices, and time-honoured recipes, the new outlet offers an elevated dining experience that blends heritage cuisine with contemporary presentation. Designed with the brand’s signature warmth and understated sophistication, the restaurant is positioned as a destination for both intimate dining and celebratory occasions, appealing to discerning guests seeking refined North Indian cuisine.
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YouMee strengthens its modern pan-Asian footprint
Sharing the spotlight at Unity One Elegante is YouMee, Lite Bite Foods’ popular modern Asian dining concept. With the opening of its 27th outlet, YouMee continues its steady expansion across key Indian markets. The brand is known for its playful interpretation of pan-Asian cuisine, bringing together Japanese, Chinese, Thai, and Korean influences in a vibrant and youthful setting. The NSP outlet is designed to resonate with today’s urban diners who value bold flavours, contemporary design, and a relaxed yet energetic dining environment.
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Leadership perspective on expansion strategy
Commenting on the dual launch, Rohit Aggarwal, Founder and Managing Director, Lite Bite Foods, said,
“Unity One Elegante, NSP is a strategic location for us, given its strong mix of corporate and leisure audiences. With Punjab Grill marking its 56th outlet and YouMee opening its 27th, this dual launch reflects our continued focus on thoughtful expansion and bringing distinct dining experiences to key consumption hubs. Both brands represent different facets of our portfolio, yet share the same commitment to quality, consistency, and evolving with our guests’ preferences.”
With these new openings, Lite Bite Foods continues to deepen its footprint in Delhi NCR while reinforcing its strategy of building a diverse, experience-led restaurant portfolio across high-potential urban centres.
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