The Peninsula Hotels Welcomes Seasoned Leader to Drive Global Commercial Strategy
The Hongkong and Shanghai Hotels (HSH), owner and operator of The Peninsula Hotels, has announced the appointment of Julien Munoz as Chief Commercial Officer, effective November 12. In his new role, Munoz will oversee the group’s global sales and marketing functions and will also become a member of the Group Management Board.
A Veteran with Over 25 Years of Global Experience
Munoz brings with him more than 25 years of experience across the hospitality, entertainment, and digital sectors. Prior to joining HSH, he served as Chief Commercial Officer and Executive Committee member at Monte-Carlo Société des Bains de Mer (SBM), a publicly listed company based in Monaco. During his tenure, he led the company’s digital transformation initiatives and revenue optimization strategies during major international events such as the Monaco F1 Grand Prix and the Rolex Monte-Carlo Masters.
Before SBM, Munoz held key commercial and digital leadership positions with renowned organizations including Radisson Hotel Group, Etisalat Digital, Dubai Parks and Resorts, and Disneyland Paris. His diverse experience across luxury brands and large-scale operations underscores his strategic expertise in driving brand growth and digital innovation.
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A Strategic Appointment for a New Era of Growth
Commenting on the appointment, Benjamin Vuchot, Chief Executive Officer of Hongkong and Shanghai Hotels, stated:
“Bringing Julien onto the leadership team in the newly created role of Chief Commercial Officer marks a new chapter for the HSH group, as we continue to invest in our people and explore new growth opportunities for the business. With Julien’s expertise in the international luxury hospitality sector, we look forward to his contribution in leading the group’s global commercial strategy and enhancing the Peninsula’s brand presence, as well as driving guest engagement.”
Sharing his excitement about joining The Peninsula Hotels, Julien Munoz said:
“I am honoured to join a company with such a remarkable heritage and reputation for service excellence. This is an exciting moment to build on the company’s rich tradition while exploring new opportunities for growth. I look forward to working alongside this talented team to elevate the brand’s global presence and connect with existing and new guests, while staying true to the values that make this company so exceptional.”
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