ITC Hotels Limited has signed a management contract for Storii by ITC Hotels, Sanjay Dubri, a 30-key boutique retreat in Madhya Pradesh. The property will be set within the wilderness of Sanjay Dubri National Park in Sidhi district, expanding the Storii by ITC Hotels portfolio into an emerging wildlife destination.
The planned retreat is designed around its natural surroundings and will comprise villas and suites alongside dining, recreational and intimate event spaces. The guest experience will focus on wildlife exploration, nature immersion, wellness and locally inspired activities.
This deal aligns with ITC’s strategic direction, reflecting broader movement in latest hotel signings.Storii by ITC Hotels Enters Sanjay Dubri
Storii by ITC Hotels, Sanjay Dubri will be positioned as a boutique retreat that connects its hospitality offering with the character of the destination. The 30-key property is planned with expansive villas and suites and spaces designed to complement its wilderness setting.
Its offering will include curated dining experiences, recreational areas and intimate event spaces. The retreat will also provide guests with opportunities to explore the surrounding landscape through wildlife and nature-led experiences.
Focus on Wildlife and Nature Experiences
Sanjay Dubri National Park has emerged as a promising wildlife destination in Central India, known for its dense sal forests, tiger population and natural surroundings.
The new retreat is expected to cater to travellers seeking wildlife and nature experiences, with its positioning centred on exploration, wellness and locally inspired activities. The setting is also expected to appeal to families, experiential travellers, wildlife enthusiasts and social gatherings.
Speaking on the signing, Anil Chadha, Managing Director, ITC Hotels Limited, said,
“India’s diverse landscapes continue to open up new possibilities for experiential travel, with wildlife destinations emerging as sought-after retreats for discerning travellers. Sanjay Dubri, with its rich ecological heritage and relatively unexplored wilderness, presents an exciting opportunity to create a hospitality experience that is deeply connected to its natural surroundings. Through Storii by ITC Hotels, we look forward to bringing alive the character of this destination through thoughtful hospitality, while contributing to the evolution of its tourism potential.”
Expanding Across Emerging Leisure Destinations
The Sanjay Dubri signing forms part of ITC Hotels’ strategy to expand across emerging leisure corridors and develop hospitality experiences connected to their destinations.
Through the Storii by ITC Hotels brand, the company is building a portfolio of boutique retreats focused on local narratives, cultural authenticity and destination-led experiences. The Sanjay Dubri property adds a wildlife-focused destination to this expansion strategy.
Strategic Location Near Established Wildlife Destinations
Storii by ITC Hotels, Sanjay Dubri will benefit from its proximity to established wildlife destinations including Bandhavgarh and Kanha. Improving road connectivity from key source markets such as Prayagraj, Jabalpur, Rewa and Varanasi is also expected to support accessibility to the destination.
The location gives the property an opportunity to participate in the wider Central Indian wildlife circuit while developing Sanjay Dubri as a destination in its own right.
Partner Vision for a Distinctive Wildlife Retreat
The project is being developed in collaboration with M/s Sal Tree Resorts Private Limited. Pankaj Phulwani, Director, M/s Sal Tree Resorts Private Limited, said,
“We are delighted to collaborate with ITC Hotels to bring Storii by ITC Hotels to Sanjay Dubri. Our vision is to create a distinctive wildlife retreat that allows guests to experience the region’s natural beauty in an intimate manner. With this expertise in creating differentiated hospitality experiences, ITC Hotels is an ideal partner to bring this vision to life.”
The partnership brings together the destination vision of the project and ITC Hotels’ experience in developing and operating hospitality experiences across different markets.
Supporting Central India’s Wildlife Tourism
With its 30-key format and focus on nature, wildlife, wellness and local experiences, Storii by ITC Hotels, Sanjay Dubri is positioned to serve travellers looking for an immersive stay in Central India.
The retreat’s proximity to Bandhavgarh and Kanha, combined with improving connectivity from regional source markets, could support the destination’s growing tourism potential while adding another hospitality offering to the Central Indian wildlife circuit.
