BWH Hotels India has announced the signing of Best Western Swarn Towers, Bareilly, marking the brand’s 10th property in Uttar Pradesh and further strengthening its presence in one of the state’s most rapidly growing hospitality markets.
A landmark in Bareilly for over three decades, Swarn Towers has been synonymous with the city’s hospitality landscape. Through this partnership, BWH Hotels—known for its expansive global network of 4,300+ hotels across 100+ countries—aims to blend the local legacy of Swarn Towers with international hospitality standards, delivering elevated guest experiences.
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Slated to open in 2026, the property will feature 50 premium rooms, a restaurant and bar, and versatile banqueting and meeting spaces, positioning it as a modern hub for business, leisure, and community events in the heart of the city.
“Our vision is to introduce Bareilly to a new era of hospitality—where global standards, innovative services, and personalized experiences come together to delight every guest,”
said Atul Jain, COO, BWH Hotels South Asia.
“For over three decades, Swarn Towers has been part of Bareilly’s story. By joining the BWH Hotels family, we look forward to redefining guest experiences while staying true to the warmth and legacy that make this hotel special,”
added RS Juneja, Director, Hotel Swarn Towers.
