Blenders Pride has announced the launch of the Blenders Pride Zenith Black Edition, a limited-edition release that combines the brand’s signature blend with a bold new black design aesthetic. The launch introduces a refined expression aimed at consumers who value rarity, distinction, and elevated craftsmanship.
A limited release crafted for rarity and collectability
The Zenith Black Edition has been released in a strictly limited run of one million bottles, positioning it as a collectible offering within the premium whisky segment. Designed for discerning whisky enthusiasts described by the brand as “the One in a Million,” the edition underscores exclusivity through both volume control and visual identity.
Encased in a striking black exterior, the bottle signals a move toward heightened luxury while retaining the blend that has defined Blenders Pride’s identity over the years.
Black as a symbol of confidence and distinction
In luxury culture, black goes beyond colour to represent confidence, authority, and sophistication. For Blenders Pride, black has long been a defining element of the brand’s visual language. With the Zenith Black Edition, this association is taken further through a design-led interpretation that places black at the forefront as an expression of individuality.
The new edition is positioned not as a cosmetic refresh, but as a statement. It reflects a mindset of those who lead with confidence rather than follow convention, reinforcing the brand’s alignment with aspirational consumers who define their own standards.
Extending the Blenders Pride legacy through design
The Zenith Black Edition represents a design-forward evolution of the Blenders Pride portfolio, translating the brand’s legacy into a contemporary visual form. The focus remains on craftsmanship and aspiration, with the aesthetic serving as a bridge between heritage and modern expression.
Commenting on the launch, Debashree Dasgupta, Chief Marketing Officer, Pernod Ricard India, said,
“Blenders Pride continues to redefine the benchmarks of premium whisky in India. The launch of the Zenith Black Edition marks the brand’s most refined expression yet—an evolution that translates its enduring legacy into a bold new design language. This year, Blenders Pride brings its core values to life through an aesthetic that celebrates aspiration, distinction, and craftsmanship. Limited to one million bottles, the Zenith Black Edition is created for individuals who don’t merely admire excellence, they embody it.”
A statement-led addition to the premium whisky space
With the launch of the Zenith Black Edition, Blenders Pride reinforces its position in India’s premium whisky segment through a product that blends visual impact with controlled exclusivity. The limited-edition release reflects the brand’s ongoing effort to engage consumers who seek more than familiarity, choosing instead to align with products that signal confidence, rarity, and refined taste.
The Zenith Black Edition stands as a bold addition to the Blenders Pride portfolio, designed to resonate with those who view luxury not as a trend, but as a personal statement.
