An Accomplished Leader in Middle Eastern Hospitality
Amwaj Rotana has announced the appointment of Zeinab Abbas as its new Director of Operations, further strengthening the hotel’s leadership team. With over 15 years of extensive hospitality experience across the Middle East, Zeinab brings a proven track record of operational excellence, strategic leadership, and guest-centric innovation to her new role.
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A Proven Record of Operational Excellence and Team Development
Before joining Amwaj Rotana, Zeinab served as Director of Rooms at Media Rotana, Dubai, where she led several transformative initiatives that enhanced service quality and operational performance. Her tenure was marked by a significant increase in guest satisfaction scores, a boost in employee engagement, and a notable reduction in staff turnover—all while maintaining top-tier brand standards.
Zeinab’s leadership was instrumental in the successful execution of major enhancement projects, which optimized operational efficiency and elevated profitability. Her ability to balance brand compliance with innovative service delivery has positioned her as a respected leader within the region’s hospitality sector.
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Extensive Experience Across Core Front Office and Rooms Divisions
Before taking on her most recent role, Zeinab held several pivotal positions such as Assistant Director of Front Office, Director of Front Office, and Director of Rooms, gaining comprehensive expertise in front office operations, guest relations, and room management. Her extensive experience across these roles has equipped her with a 360-degree understanding of guest service and operational efficiency—making her a valuable asset to any hospitality organization she serves.
Zeinab’s appointment underscores her reputation as a dynamic hospitality professional dedicated to driving performance, quality, and excellence across every facet of hotel operations.

