Catering Collective has announced the appointment of Aloka Shhejwadkarr as Director of Sales – Celebrations, strengthening the leadership team of the K Hospitality–owned company as it scales its presence in India’s rapidly growing luxury weddings and social events catering segment.
Her appointment comes at a time when demand for premium, design-led celebrations continues to rise across key markets.
Nearly Two Decades of Experience Across Leading Luxury Hotels
Aloka brings more than 19 years of experience in the hospitality industry, built through senior roles at luxury hotel brands including Hyatt Regency Mumbai, Grand Hyatt Mumbai, and Fairmont Mumbai. Across these assignments, she developed deep expertise in events management, client engagement, strategic planning, and people leadership.
Her career has been marked by consistent contributions to revenue growth and operational excellence in high-volume, high-value hospitality environments.
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Leading Sales for Celebrations Across India
In her new role at Catering Collective, Aloka will lead the national sales function for the celebrations vertical. Her responsibilities include building and strengthening client relationships, driving strategic business development, and shaping a sales culture based on empathy, trust, and consistency.
She will also work closely with operations and delivery teams to ensure a smooth transition from sales to execution, supporting flawless experiences for large weddings and social events.
Expanding Presence in the Premium and Ultra-Premium Market
Aloka’s mandate includes growing Catering Collective’s celebrations portfolio across key Indian cities. By streamlining processes and building high-performing sales teams, she will focus on deepening the group’s position in the premium and ultra-premium celebrations segment while ensuring long-term client loyalty.
Aloka Shhejwadkarr on Her Appointment
“Stepping into this role at Collective Catering is both an honour and an opportunity to shape how we deliver unforgettable celebrations. I believe great events are built on trust, warmth, and precision, and I’m committed to strengthening our lifelong customer relationships while driving a culture of excellence within the team. Together, we will elevate the legacy and create experiences that resonate long after the event concludes.”
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Catering Collective on the New Appointment
Ashay Desai, Assistant Vice President, Catering Collective, said,
“Aloka’s experience, market understanding, and leadership abilities align strongly with our ambitions for our catering celebrations vertical. As demand for premium events continues to rise, her strategic insight and relationship-driven approach will play a pivotal role in strengthening our presence and driving sustained growth across markets.”
Building the Next Phase of Growth
With Aloka Shhejwadkarr now leading sales for celebrations, Catering Collective continues to sharpen its focus on luxury weddings and high-end social events, reinforcing its position as a key player in India’s premium catering landscape.
