ALIVAA Hotels & Resorts has added the iconic Romeo Lane – Mussoorie to its growing portfolio, marking a significant step in the group’s national expansion. The partnership supports ALIVAA’s plan to grow in high-demand leisure destinations known for consistent visitor interest.
Mussoorie’s Appeal as a Key Market
Mussoorie continues to attract travellers with its Himalayan views and colonial charm. Its steady tourism makes it an important location in ALIVAA’s premium growth strategy.
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Romeo Lane’s Entry into the ALIVAA Network
Romeo Lane is known across major Indian cities for its lifestyle-driven hospitality. Its inclusion in ALIVAA’s portfolio reflects a shared commitment to building properties that are distinct in character. Operating under ALIVAA, Romeo Lane – Mussoorie will maintain its familiar identity while gaining from ALIVAA’s operational systems and guest-focused service model.
Leadership Perspectives
Akash Bhatia, CEO, ALIVAA Hotels & Resorts (Managed & Franchise Business), said,
“The inclusion of Romeo Lane in Mussoorie is a landmark moment in our strategic expansion journey. It perfectly aligns with our vision to offer discerning travelers exceptional stays in India’s most sought-after destinations.”
Mr. Vikramjit Singh, Founder, ALIVAA Hotels & Resorts, added,
“Our core philosophy at ALIVAA is centered on curating a collection of hotels that are unique, compelling and offer deep connections to their locale. This addition significantly elevates ALIVAA’s presence in the leisure segment and reinforces our position as a leader in premium Indian hospitality.”
Mr. Saurabh Luthra, Chairman of Romeo Lane, said,
“For years, Romeo Lane has stood as an icon in various parts of India, representing cherished memories for countless visitors. Partnering with ALIVAA Hotels & Resorts marks an exciting evolution.”
Mr. Gaurav Luthra, Managing Director of Romeo Lane, added, “We are thrilled to embark on this partnership with ALIVAA. This is a collaboration built on mutual respect and a shared vision for excellence in Indian hospitality.”