Alivaa Hotels & Resorts announced on Wednesday that it has signed its first heritage property, Heritage Lotwara Fort in Dausa, Rajasthan. The 17th-century fort marks the brand’s entry into heritage hospitality and its 15th property overall, the company said.
Located atop lush plains in Dausa, Lotwara Fort dates to the era of the royal Amber and Jaipur states and features traditional Rajput architecture built by Thakur Ganga Singh. The signing underscores Alivaa’s strategy to offer immersive, culturally rich lodging experiences.
“We are absolutely thrilled to welcome Heritage Lotwara Fort into The Alivaa Hotels & Resorts collection. Venturing into the heritage segment comes with immense responsibility, and it’s a responsibility we embrace with dedication. We are committed to preserving the rich history and architectural grandeur of Lotwara Fort while delivering the exceptional hospitality Alivaa is known for,” said Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business).
Vikramjit Singh, founder of Alivaa Hotels & Resorts, added, “The addition of Lotwara Fort is a testament to our vision of creating a diverse and captivating portfolio that caters to the evolving preferences of travellers. This move not only strengthens our presence in a key tourism destination like Rajasthan but also allows us to contribute to the preservation of India’s magnificent heritage” .
The agreement was made in partnership with proprietor Shaurya Hospitality, represented by Aventika Rathore, and Thakur Lokendra Giriraj Singh Lotwara, owner of the fort. Rathore said, “We are incredibly excited to partner with Alivaa Hotels & Resorts. Their expertise in hospitality management, combined with their commitment to excellence, makes them the ideal partner to ensure Heritage Lotwara Fort continues to offer an authentic and memorable experience to its guests while preserving its legacy”.
Singh noted, “Bringing Heritage Lotwara Fort into the Alivaa Hotels & Resorts family is a momentous occasion. We are confident that Alivaa’s commitment to quality and their deep understanding of the hospitality sector will not only enhance the guest experience but also ensure the enduring legacy and preservation of this historic property for generations to come”.
Heritage Lotwara Fort will feature restored architecture with modern amenities. The property, managed by Shaurya Hospitality, integrates rural tourism initiatives into its design. Built by Thakur Ganga Singh in the 17th century, the fort lies near the Banganga River, surrounded by villages, stepwells such as Chand Baori and Abhaneri and thriving birdlife, earning it the nickname “Peacock Town”.
Alivaa has previously signed properties in destinations such as Jawai Palash in Rajasthan, McLeodganj and Jim Corbett, focusing on boutique and experiential stays.
Industry analysts note that the shift toward heritage properties responds to increasing demand for experiential tourism in India, with several international and domestic chains converting forts and palaces into luxury or premium hotels.
With the Lotwara Fort signing, Alivaa positions itself in a growing segment that blends conservation with commercial hospitality. The fort is expected to open under Alivaa’s management after restoration, aligning with both brand expansion and local heritage preservation.
