Alivaa Hotels & Resorts has announced a significant expansion of its portfolio with the addition of two new properties in prime locations of Gurugram — Elite Millennium (South City 1) and Elite 32 Mile Stone. These hotels will be operated under the group’s growing brand, The Hoften, marking a pivotal partnership that brings the company’s total count in Gurugram to four operating properties.
Sharing his excitement on the development, Akash Bhatia, CEO – Alivaa Hotels & Resorts (Managed & Franchise Business), said:
We are absolutely thrilled to welcome Elite Millennium and Elite 32 Mile Stone into The Hoften family and the wider Alivaa Hotels & Resorts collection. Gurugram is a truly dynamic destination, experiencing remarkable growth and attracting a diverse range of travellers. This strategic partnership significantly enhances our offerings, allowing us to provide our guests with an even broader range of exceptional experiences. Elite Hotels perfectly embodies the unique charm and high standards synonymous with The Hoften brand, and we’re confident these properties will be valuable assets to our expanding portfolio.
With Gurugram emerging as one of India’s most vibrant hospitality markets, the addition of these two hotels reflects Alivaa’s focus on delivering elevated experiences across both business and leisure travel segments.
Vikramjit Singh, Founder of Alivaa Hotels & Resorts, highlighted the importance of Gurugram in the company’s long-term roadmap. He noted:
As we strategically move towards becoming a leading national player in India’s hospitality sector, Gurugram holds a critical position in our roadmap. The city’s burgeoning corporate sector, vibrant youth culture, and increasing tourism make it an indispensable market for our expansion, particularly for brands like The Hoften, which resonate deeply with this demographic.
The company believes that Gurugram’s growing prominence as a corporate hub and lifestyle destination provides the right environment for The Hoften brand to strengthen its footprint.
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Commenting on the collaboration, Harshal Sharma, owner of Elite Hotels, said:
Joining forces with Alivaa Hotels & Resorts and bringing our hotels under The Hoften brand is a momentous occasion for us. Their deep expertise, innovative approach, and unwavering commitment to guest satisfaction perfectly complement our vision for providing outstanding stays in Gurugram. We eagerly look forward to this new chapter and delivering even more memorable experiences to our guests through this collaboration.
This partnership underscores Alivaa Hotels & Resorts’ strategy of aligning with strong local partners to accelerate its expansion while ensuring quality standards that reflect the brand’s ethos.
With the addition of Elite Millennium and Elite 32 Mile Stone, Alivaa Hotels & Resorts continues to solidify its presence in North India. The expansion in Gurugram reinforces the group’s ambition to establish The Hoften as a trusted name in India’s mid-to-premium hospitality space, combining modern amenities with a focus on guest-centric service.
