ALIVAA Hotels & Resorts has taken a decisive step to consolidate its presence in Gurugram by announcing a strategic alliance with FLXHO Cyber One. The partnership brings a 68-key property at DLF Phase 3 under The Hoften brand, taking the brand’s footprint in the city to five hotels. With this expansion, ALIVAA now oversees a growing Gurugram network comprising one flagship ALIVAA property and five The Hoften hotels, all driven by a unified sales strategy.
The move strengthens ALIVAA’s position in one of India’s most competitive corporate markets, where demand is led by multinational offices, technology firms, and consulting companies. By adding a key location on MG Road to its portfolio, the group deepens its reach across Gurugram’s most active business corridors.
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A Scaled Sales Network for Corporate Travel
With FLXHO Cyber One joining The Hoften family, ALIVAA will lead sales and distribution for a wider, more integrated network. The objective is to create scale and consistency for corporate clients who need reliable accommodation across multiple locations in the city.
The combined Gurugram portfolio is designed to deliver higher efficiency in contracting, centralised sales operations, and stronger value for both travellers and business partners. The Hoften continues to position itself as a high-utility hospitality brand, built for professionals who prioritise connectivity, convenience, and seamless stays.
A Strategic Alliance with Long-Term Intent
The partnership between ALIVAA and FLXHO is not positioned as a one-off transaction, but as the foundation for future growth. Both companies see Gurugram as a critical market and a testing ground for a scalable, asset-light expansion model that can be replicated across other high-yield urban centres.
Vikramjit Singh, Founder of ALIVAA Hotels & Resorts, said,
“Securing leadership in high-yield urban centers like Gurugram is central to our vision. This alliance marks the beginning of a long-term relationship with FLXHO, with plans to co-develop multiple future assets.”
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Building Volume and Reliability in the Mid-Market Segment
For ALIVAA, the addition of FLXHO Cyber One directly supports its ambition to strengthen its mid-market presence while building a dependable, high-volume network for corporate clients.
Akash Bhatia, CEO – Managed & Franchise Business, ALIVAA Hotels & Resorts, stated,
“The FLXHO alliance is a calculated move to scale our sales capabilities in the mid-market segment. This is our 5th Hoften property in Gurgaon which will help us we offer our corporate clients a reliable, high-volume network.”
Driving Commercial Excellence Through Integration
The alliance is anchored in a shared focus on commercial performance, with both partners aligning their operational and sales strengths to serve Gurugram’s growing corporate demand.
Harpreet Chatwal added,
“This alliance is fundamentally built on driving commercial excellence. By integrating FLXHO’s high-quality asset into ALIVAA’s aggressive sales engine, we are creating a powerhouse that can better serve the corporate demand in Gurugram.”
Unlocking Asset Potential with Distribution Strength
From FLXHO’s perspective, the collaboration opens access to a broader sales ecosystem and a stronger distribution backbone, helping the brand reach a wider corporate audience.
Nipun Bhandari, Founder of FLXHO, said,
“We are excited to align with ALIVAA Hotels & Resorts. We firmly believe that their immense distribution strength and market reach will help us unlock the full potential of FLXHO Cyber One.”
A Shared Vision for the Modern Professional
FLXHO’s leadership emphasises that the alliance supports its core philosophy of designing flexible living and hospitality experiences for today’s business traveller.
Sidharth Aggarwal, COO, FLXHO, commented,
“FLXHO was conceived to provide a living experience that adapts to the modern professional. By forming this alliance with ALIVAA, we are plugging into a wide sales engine and deep distribution network.”
A Stronger Presence in India’s Corporate Capital
With five The Hoften hotels now operating across Gurugram, supported by one flagship ALIVAA property, the group is building one of the most concentrated mid-market corporate hospitality networks in the city. The alliance with FLXHO Cyber One not only expands inventory but also reinforces ALIVAA’s ambition to dominate key business hubs through strategic partnerships, integrated sales, and brand-led growth.
