Four Points by Sheraton and Marriott Executive Apartments Amritsar has appointed Ajay Sharma as Loss Prevention Manager, strengthening its safety and security leadership as the property continues to focus on operational readiness and guest well-being.
Based in Amritsar, Ajay Sharma will lead the Loss Prevention function at the property, overseeing safety operations, risk management, and security protocols to ensure a secure environment for guests and associates.
The leadership move at Marriott contributes to the evolving talent landscape, reinforcing developments across hotel appointments.Strengthening Safety and Security Framework
In his new role as Loss Prevention Manager, Ajay Sharma will be responsible for overseeing all aspects of safety and security operations at the property. His responsibilities include managing surveillance systems, implementing fire and safety protocols, coordinating emergency response procedures, and ensuring compliance with regulatory standards.
He will also work closely with operational teams to strengthen risk management practices, maintain security infrastructure, and ensure a proactive approach to incident prevention. The role is critical in maintaining a safe environment, particularly in full-service hospitality environments where guest safety and operational continuity are closely linked.
Over a Decade of Industry Experience
Ajay Sharma brings over a decade of experience in security and loss prevention within the hospitality sector. His expertise spans safety operations, crisis management, emergency response, and team leadership, providing a strong foundation for managing complex operational environments.
His experience in handling security protocols across multiple hospitality formats enables him to implement structured systems that align with brand standards and operational requirements.
Experience Across Leading Hospitality Brands
Throughout his career, Ajay Sharma has been associated with established hospitality brands, including Courtyard by Marriott Ahmedabad, Aloft New Delhi Aerocity, and ibis New Delhi Aerocity.
In these roles, he led security operations, conducted safety training programs, managed VIP movements, and handled emergency situations. His responsibilities also included implementing loss prevention measures to safeguard assets and ensure operational continuity.
Pre-Opening Experience and Operational Setup
Ajay Sharma has played a key role in the pre-opening phase of Four Points by Sheraton & Marriott Executive Apartments, Amritsar. During this phase, he led the setup of the Loss Prevention department, including recruitment, SOP implementation, and establishing operational readiness.
Pre-opening experience is critical in ensuring that security frameworks are embedded into the property’s operations from the outset, supporting long-term efficiency and compliance.
Expertise in Risk Management and Crisis Response
His expertise includes fire and safety systems, surveillance technologies, crisis management, and coordination with local authorities. These capabilities are essential in maintaining preparedness for emergencies and ensuring swift response mechanisms.
Enhancing Guest Safety and Operational Continuity
The appointment reflects the property’s focus on strengthening its safety infrastructure and ensuring a secure environment for both guests and staff. Effective loss prevention management plays a vital role in supporting overall operational performance and maintaining brand standards.
Leadership Approach and Team Development
Ajay Sharma is recognised for his structured approach to team leadership and training. By focusing on skill development and operational discipline, he contributes to building efficient and responsive security teams.
Positioning for Operational Excellence
With increasing emphasis on safety and compliance in the hospitality sector, the role of Loss Prevention Manager is central to ensuring both guest confidence and operational stability. Ajay Sharma’s appointment supports the property’s focus on maintaining high standards of security and service.
